Lifecycle Marketing Manager — Data-Driven, Equity Options

Content Creators; Northern, New York (KY, NY); Hybrid; USD 127,000 - 222,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow in the United States is seeking a Lifecycle Marketing Manager to own end-to-end campaigns and journeys, collaborating with Creative, Content, Brand, Product, and Customer Success teams. You will optimize customer engagement and retention using marketing automation and analytics to drive measurable impact.

The role requires strong analytical skills, 3–5 years in lifecycle marketing, and excellent project management.

Qualifications

• 3–5 years in email marketing, lifecycle marketing, retention marketing, or related discipline.
• Proficiency with marketing automation platforms and analytics tools.
• Experience building and optimizing customer journeys or email campaigns.
• Strong analytical skills and comfort working with performance data.
• Excellent project management and organizational skills.
• Ability to collaborate across teams and communicate technical concepts clearly.
• Understanding of customer engagement best practices and testing methodologies.

Responsibilities

• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives.
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data.
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels.
• Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics.
• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development.
• Support data and analytics team with audience definition, testing requirements, and performance analysis.
• Execute A/B tests and optimization experiments; document learnings and share insights with the team.
• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities.
• Maintain accurate campaign documentation, timelines, and stakeholder communication.
• Contribute to quarterly business reviews and performance analysis.

Skills

Email marketing

Lifecycle marketing

Retention marketing

Analytical skills

Project management

Cross-team collaboration

Communication

Tools

Marketing automation platforms

Analytics tools

Job description

ServiceNow in the United States is seeking a Lifecycle Marketing Manager to own end-to-end campaigns and journeys, collaborating with Creative, Content, Brand, Product, and Customer Success teams. You will optimize customer engagement and retention using marketing automation and analytics to drive measurable impact.

The role requires strong analytical skills, 3–5 years in lifecycle marketing, and excellent project management.