Lead, Lifecycle Marketing New

Housecall Pro; Northern (KY); Hybrid; USD 84,000 - 104,000; Full time

Benefits offered by this job

Benefits package

Paid time off

Equity plan

Tech reimbursements

Culture of innovation

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will shape strategy, oversee execution, and analyze performance with product, data, and design partners to drive engagement and conversions.

You will build dynamic content with Liquid and Mustache, configure webhooks, and collaborate with cross-functional teams to keep journeys compliant with GDPR, CAN-SPAM, and TCPA while delivering personalized experiences.

Qualifications

• 5+ years of email marketing, SMS, and in‑app messaging experience with campaign strategy, execution, and analysis.
• Bachelor's degree in Marketing or related field or equivalent work experience.
• Strong HTML/CSS skills for email layouts and rendering fixes.
• Proficient in Liquid and Mustache templating for personalization.
• Solid understanding of customer data models, segmentation, and event-based triggers.
• Experience with A/B testing and multichannel personalization.
• Knowledge of GDPR, CAN-SPAM, TCPA compliance and related laws.
• Experience with CDPs (Segment, mParticle, RudderStack) a plus.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging.
• Build dynamic, personalized content with Liquid and Mustache logic.
• Configure and troubleshoot webhooks passing real-time data between marketing platform and other tools.
• Work with Product, Data, Martech, and Engineering to define event tracking and data needs for journeys.
• Collaborate with content and design to create engaging campaigns for customer segments.
• Segment lists and apply personalization to deliver relevant communications.
• Conduct A/B testing to refine campaigns and improve engagement.
• Maintain lifecycle marketing calendar for cohesive messaging across channels.
• Ensure compliance with GDPR, CAN-SPAM, TCPA and stay current on trends.

Skills

Email marketing

SMS marketing

In-app messaging

HTML & CSS

Liquid templates

Mustache templates

Data-driven segmentation

A/B testing

Campaign strategy

Multichannel campaigns

Education

Bachelor's degree in Marketing

Tools

Segment

RudderStack

CRM systems

Job description

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
• Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
• Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus

What will help you succeed:

• Strong communication and teamwork skills
• Attention to detail and creative problem-solving abilities
• Ability to adapt to changing priorities and meet deadlines
• A proactive mindset focused on continuous improvement
• Enthusiasm for learning and staying current with industry trends
• Strong ability to Multi-task to ensure communication and deployments happen on‑time

This role is open to candidates and the expected salary range for this role is $83,600-$104,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission‑driven, genuinely fun‑loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.

Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.