Lifecycle Marketing Manager — Onboarding & Retention Lead

Ultra

New York (NY)

On-site

USD 120,000 - 170,000

Full time

9 days ago

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Benefits offered by this job

Medical/Dental/Vision

401(k)

Unlimited PTO

Bathhouse membership

Job summary

ULTRA is redefining focus with nicotine-free pouches. As Lifecycle Marketing Manager, you will own onboarding, activation, and retention initiatives, working closely with the Head of Growth and CMO to craft personalized journeys that drive engagement and long‑term value.

You’ll be hands‑on inside the ESP, execute high‑impact flows, and iterate based on data. This role demands a data‑driven marketer who can balance speed with precision, own cross‑channel comms, and continuously improve the

Qualifications

Hands‑on marketer with deep experience in Klaviyo or a comparable ESP.
Strong understanding of lifecycle marketing and post‑purchase experiences.
Adept at designing personalized onboarding journeys and comms.
Comfortable using data dashboards to drive iteration.

Responsibilities

Build and run full lifecycle experiences: onboarding, activation, habit formation, subscription nudges, winback and reactivation.
Design highly personalized onboarding journeys that meet customers where they are and drive product use.
Write and brief compelling lifecycle copy for emails and SMS, collaborating with Creative.
Manage multi‑segment workflows and run lightweight tests to optimize performance.
Develop and optimize subscription, winback, and reactivation flows to boost retention.
Use cohort and flow performance data to reduce churn and improve LTV.