Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn; California (MO); Hybrid; USD 125,000 - 195,000; Full time

Job summary

LinkedIn is seeking a Sr. Lifecycle Marketing Manager to lead education, engagement and retention campaigns for LinkedIn Ads customers.

You will design trigger-based programs, collaborate with Sales, and drive cross-channel campaigns to grow and retain advertisers across digital channels. You will partner with Sales Operations to define metrics, set targets, and optimize campaigns, delivering measurable impact while communicating progress to stakeholders.

Qualifications

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles.
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads.
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics.
• BA/BS Degree or equivalent experience.

Responsibilities

• Define and implement education, engagement and retention campaigns for LinkedIn Ads customers across multiple channels.
• Design trigger-based campaigns with insights and recommendations at scale.
• Partner with Sales to align Marketing campaigns and messaging with Sales outreach and shared metrics.
• Develop and implement campaign strategy including targeting, assets, and multi-channel launches.
• Measure and optimize Lifecycle Marketing impact with KPIs and goals in alignment with Sales.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Skills

Communication

Business Acumen

Cross Functional Collaboration

Campaign Design & Operations

Influence for Impact

Education

BA/BS Degree or equivalent experience

Job description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View, or New York. We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Basic Qualifications

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
• BA/BS Degree or equivalent experience

Preferred Qualifications

• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
• Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
• Passion for customer education and retention, with a creative mindset for delivering value at scale
• Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
• Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
• High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills

• Communication
• Business Acumen
• Cross Functional Collaboration
• Campaign Design & Operations
• Influence for Impact

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
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• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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