Lifecycle Marketing Lead — Global Retention

Paramount Pictures; New York (NY); On-site; USD 98,000 - 123,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

PTO

On-site & virtual engagement events

Job summary

Paramount Pictures in New York, NY is hiring a Senior Marketing Manager to lead global lifecycle programs for subscribers. The role focuses on data-driven optimization to reduce churn and collaborates with cross-functional teams within Paramount+.

On-site position in New York City. Responsibilities include planning lifecycle strategy, analyzing customer data, testing improvements, and reporting on retention trends and ROI.

Qualifications

• Very proficient analytical skills and ability to distill insights from diverse data sources.
• Experience using segmentation to create complex subscriber journeys.
• Knowledge of multiple marketing channels and ability to optimize new capabilities and technologies.
• Experience managing relationships in a cross-functional environment.

Responsibilities

• Plan and develop global lifecycle strategy across multiple marketing channels, focusing on early-tenured subscribers.
• Use data to extract and evaluate insights to optimize lifecycle journeys.
• Support testing across channels and segments to drive innovation and optimization.
• Conduct retention trend analysis and reporting; analyze campaign performance and ROI.
• Tackle additional projects and duties as assigned.

Skills

Analytical skills

Segmentation

Cross-functional collaboration

Marketing channels

Job description

Paramount Pictures in New York, NY is hiring a Senior Marketing Manager to lead global lifecycle programs for subscribers. The role focuses on data-driven optimization to reduce churn and collaborates with cross-functional teams within Paramount+.

On-site position in New York City. Responsibilities include planning lifecycle strategy, analyzing customer data, testing improvements, and reporting on retention trends and ROI.