Lifecycle Marketing Lead - Email, SMS & Loyalty

David; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health, Vision, Dental Insurance

401(k) with 4% match

Company equity options

Gym expenses covered

Job summary

David is building a higher-protein, low-calorie, blood-sugar-friendly foods platform. We seek a Lifecycle Marketing Associate to own email, SMS, and loyalty programs from day one, driving growth and retention.

You will lead strategic roadmap development and hands-on execution, partnering with creative, ecommerce, growth, and legal teams to optimize campaigns and performance. Strong Klaviyo expertise and cross-functional collaboration are essential.

Qualifications

• 2+ years in lifecycle, retention, and/or growth marketing at a consumer brand or marketing agency.
• Expert in Klaviyo, with significant hands-on experience.
• Strong project management skills with the ability to independently run end-to-end workflows.
• Humble, curious, fast-moving with strong ownership and attention to detail.
• Strong business judgment and ability to partner across teams.
• Desire to help build a rapidly growing CPG company with a mission-driven team.

Responsibilities

• Own day-to-day execution across email and SMS, including strategies, content, deployment, testing, and optimization in Klaviyo.
• Manage lifecycle marketing calendar and briefing copy, coordinating with design and legal reviews.
• Build, test, and optimize automated journeys across the customer lifecycle.
• Analyze performance data to identify successful tactics and test ideas.
• Grow and maintain a healthy customer base across capture, consent, and deliverability.
• Collaborate with teams on product launches, promotions, and growth initiatives.
• Own reporting across email, SMS, direct mail, subscriptions, and retention metrics.
• Shape and execute retention and loyalty strategies spanning subscription and win-back.

Skills

Klaviyo expert

Lifecycle marketing

Retention marketing

Project management

Cross-functional collaboration

Ownership

Data-driven decisions

Job description

David is building a higher-protein, low-calorie, blood-sugar-friendly foods platform. We seek a Lifecycle Marketing Associate to own email, SMS, and loyalty programs from day one, driving growth and retention.

You will lead strategic roadmap development and hands-on execution, partnering with creative, ecommerce, growth, and legal teams to optimize campaigns and performance. Strong Klaviyo expertise and cross-functional collaboration are essential.