Lifecycle Marketing Lead — Email & SMS Growth

Global Sports Jobs Limited; Texas; Vor Ort; USD 70.000 - 100.000; Vollzeit

Zusammenfassung

Global Sports Jobs Limited seeks a lifecycle marketing leader to own the fan journeys for Red Bull New York and Sports Illustrated Stadium events. You will design data-driven email and SMS programs, build automated journeys, and collaborate across teams to drive ticket sales and revenue.

You'll manage segmentation, testing, and content briefs in Salesforce Marketing Cloud and Attentive, with a hands-on approach to copy, design, and performance measurement.

Qualifikationen

• Strong, data-driven approach to building fan journeys across acquisition, engagement, conversion, retention, and re-engagement.
• Translate fan behaviour and lifecycle signals into meaningful audience segments and relevant communications.
• Expertise in email strategy, creative, deliverability, cadence, testing and performance optimization.
• Focus on measurable outcomes such as unique clicks, conversions, revenue and downstream ticket purchases.
• Ability to develop hypotheses, test messaging and audiences, and implement learnings to improve performance.
• Collaborate with Campaign and Audience data teams to turn insights into actionable recommendations.
• Communicate effectively with Ticketing, Groups, Membership, Creative, Content, Partnerships, and other teams.

Aufgaben

• Manage lifecycle marketing strategy across email, SMS, and other owned channels, aligning journeys with sales and revenue priorities.
• Develop audience segmentation and targeting strategies based on fan behaviour, purchase history and lifecycle signals.
• Oversee campaign creation with copywriting, design briefs, and builds in SFMC and Attentive.
• Lead email program in SFMC: audience, objective, offer, message, timing, cadence, and journey.
• Develop and optimise automated fan journeys: welcome, nurture, conversion, post-purchase, re-engagement, retention.
• Grow fan database and embed list-growth opportunities in fan experience across touchpoints.
• Establish testing and optimisation roadmaps for subject lines, creative, offers, CTAs, send times, and cadence.
• Analyse campaign performance: clicks, conversions, revenue, and ticket purchases; report on impact.
• Build measurement frameworks linking engagement to business outcomes.
• Build scalable lifecycle infrastructure: calendars, audience frameworks, journey maps, tests, templates, and CRM playbooks.

Kenntnisse

Lifecycle marketing

Data-driven

Audience segmentation

Email strategy

Campaign optimisation

Cross-functional collaboration

Copywriting & design briefs

Tools

Salesforce Marketing Cloud

Attentive

Jobbeschreibung

Global Sports Jobs Limited seeks a lifecycle marketing leader to own the fan journeys for Red Bull New York and Sports Illustrated Stadium events. You will design data-driven email and SMS programs, build automated journeys, and collaborate across teams to drive ticket sales and revenue.

You'll manage segmentation, testing, and content briefs in Salesforce Marketing Cloud and Attentive, with a hands-on approach to copy, design, and performance measurement.