Manager, Digital Growth - Lifecycle

Red Bull Media House; Harrison (NJ); Vor Ort; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

The Manager, Digital Growth - Lifecycle at New York Red Bulls and SI Stadium leads our fan lifecycle marketing and CRM programs. You will craft segmentation and journeys that engage fans through email and SMS, with a focus on growing the fan base and maximizing ticket sales and memberships.

This hands-on role combines data-driven testing, copywriting, and design to deliver relevant messages that move fans through the lifecycle across campaigns and initiatives.

Aufgaben

• Strategic owner of fan lifecycle marketing for New York Red Bulls and SI Stadium.
• Grow the fan database by designing segmentation, journeys, and messaging to maximize revenue.
• Lead campaigns across email and SMS within CRM, focusing on engagement and ticket sales.
• Own strategy and execution of campaigns driving engagement for tickets, groups, memberships, and club initiatives.
• Develop lifecycle entry, progression, segmentation, and automated journeys to grow opted-in fans.
• Collaborate cross-functionally to create signup, engagement, and conversion opportunities.
• A strategic, hands-on role that blends data, testing, copywriting, and design to drive action.

Jobbeschreibung

ABOUT THE NEW YORK RED BULLS

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company RedBull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

ABOUT SPORTS ILLUSTRATED STADIUM

Sports Illustrated Stadium (SIS), home of the RedBull New York, is a premier sports and entertainment venue located in Harrison, New Jersey. In addition to hosting Red Bulls matches, the stadium welcomes a diverse range of third-party events, including concerts, international soccer matches, festivals, and other live entertainment experiences. The venue provides opportunities to engage audiences beyond the Red Bulls fan base, making lifecycle marketing an important driver of audience growth, event awareness, ticket sales, and long-term customer relationships across the stadium’s broader event portfolio.

POSITION SUMMARY

The Manager, Digital Growth - Lifecycle is the strategic owner of both RedBull New York and SI Stadium third-party event’s fan lifecycle marketing program. They are responsible for growing our fan database, developing thoughtful audience journeys, copy, and design briefs to deliver the right message to the right fan at the right time in effort to maximize revenue impact for the business.

This role sits at the intersection of CRM strategy, fan growth, content personalization, and ticket sales, with a primary focus on email and SMS. You will own the strategy and execution of campaigns that drive engagement and conversion across key business priorities including single-match tickets, groups, flex plans, season memberships, and other club initiatives.

Beyond campaign execution, this role will be responsible for how fans enter, move through, and progress within our lifecycle ecosystem. That includes developing segmentation strategies, building automated journeys, identifying opportunities to grow our opted-in audience, and partnering cross-functionally to create new opportunities for fans to sign up, scan, engage, and convert.

This is a strategic, hands-on role for someone who thinks deeply about the fan experience, is energized by data and testing, copywriting and designs, and understands that great lifecycle marketing is about sending better, more relevant messages that drive action.