Lifecycle Marketing Lead: Email, Push & Retention

Yamibuy; Brea, Northern (CA, KY); Hybrid; USD 50,000 - 73,000; Full time

Benefits offered by this job

401(k) matching

Health insurance: medical, vision, and

PTO: vacation, sick, holidays

On-site gym/pool and game rooms

Coffee and snacks

Job summary

Yamibuy is seeking a Lifecycle Marketing Manager to lead and execute cross-channel campaigns (email, push, SMS, and in-app) with a focus on automation and customer experience. You will coordinate with product, design, and operations to drive revenue and engagement.

You will own segmentation, content creation, and testing strategies, leveraging analytics tools to optimize outcomes across regions and product categories.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 2+ years full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.).
• Strong attention to detail and high-quality content execution.
• Excellent copywriting across platforms (social media, blogs, product descriptions).
• Visual/design sensibility to guide customer journey.
• Experience with segmentation, automation, and A/B testing.
• Knowledge of conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (Google Analytics, Tableau, GTM).
• Ability to drive vision through consensus and data-driven persuasion.
• Strong Excel skills; SQL and HTML proficiency preferred.

Responsibilities

• Plan and execute lifecycle marketing campaigns across email, push, SMS, and in-app channels.
• Own performance tracking and reporting for all lifecycle channels.
• Execute segmentation-based campaigns by language site, customer segment, and category affinity.
• Design and run A/B and multivariate tests for subject lines, content, cadence, and timing.
• Collaborate with operations and design to launch and optimize campaigns.
• Assist in managing marketing automation processes for accuracy and effectiveness.
• Handle other related projects as assigned.

Skills

Lifecycle marketing

Copywriting

Analytics

Segmentation

A/B testing

Excel

SQL

HTML

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Google Analytics

Tableau

GTM

SQL

Job description

Yamibuy is seeking a Lifecycle Marketing Manager to lead and execute cross-channel campaigns (email, push, SMS, and in-app) with a focus on automation and customer experience. You will coordinate with product, design, and operations to drive revenue and engagement.

You will own segmentation, content creation, and testing strategies, leveraging analytics tools to optimize outcomes across regions and product categories.