Lifecycle Marketing Lead- Retention & Growth (Subscriptions)

Zenwise; Carlsbad (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

401k with employer match

Job summary

Zenwise is seeking a Retention & Lifecycle Marketing Manager to own and evolve our customer retention strategy across email, SMS, loyalty, subscription, and the broader lifecycle. You’ll balance strategy with hands-on execution, shaping campaigns, automations, segmentation, testing, and performance optimization.

You’ll drive email and SMS programs, loyalty growth, and subscription lifecycle, aiming to increase repeat purchases, lifetime value, and reduce churn.

Qualifications

• 2-4+ years in lifecycle, retention, CRM, email, or SMS marketing, preferably in a DTC, e-commerce, or subscription-based brand.

Responsibilities

• Own the retention and lifecycle strategy to increase repeat purchases and reduce churn.
• Own email program: campaign strategy, calendar, segmentation, testing, and flows.
• Lead SMS strategy and automated journeys, including segmentation and optimization.
• Own and evolve the Zenwise loyalty program to deepen engagement and value.
• Analyze lifecycle and churn behavior to identify opportunities and translate to action.
• Build and manage a continuous experimentation roadmap across messaging and offers.
• Partner with creative, ecommerce, product, and other teams to improve the customer experience.
• Establish retention KPIs and report insights to the organization.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Klaviyo

Segmentation

A/B testing

Data analysis

Subscription/recurring revenue

Churn analysis

Project management

Tools

Attentive

Postscript

Recharge

Shopify Analytics

GA4

Job description

Zenwise is seeking a Retention & Lifecycle Marketing Manager to own and evolve our customer retention strategy across email, SMS, loyalty, subscription, and the broader lifecycle. You’ll balance strategy with hands-on execution, shaping campaigns, automations, segmentation, testing, and performance optimization.

You’ll drive email and SMS programs, loyalty growth, and subscription lifecycle, aiming to increase repeat purchases, lifetime value, and reduce churn.