Lifecycle Marketing Lead — Education Tech

Cengage Group; United States; Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Marketing Manager for Engagement to drive customer adoption, retention, and success across a portfolio including Gale, Visible Body, Spark, and MindTap. You will shape messaging and orchestrate multi-channel campaigns.

You will partner with product managers and the Engagement Team to ensure onboarding and education are delivered consistently, and you will own the Gale newsletter and social media strategy.

Qualifications

• Bachelor's degree and 5+ years in customer, lifecycle or engagement marketing.
• Experience creating multi-channel communications (email, web, social).
• Ability to translate product features into customer-facing messaging.

Responsibilities

• Lead engagement marketing for customer outreach across Gale, Visible Body, Spark (ELL), and MindTap.
• Develop onboarding and usage communications throughout the product lifecycle.
• Own the Gale monthly customer newsletter and social media strategy.
• Coordinate cross-functional plans with product managers and the engagement team.
• Measure engagement performance and optimize lifecycle programs.

Skills

Engagement marketing

Cross-functional collaboration

Marketing automation

CRM platforms

Content messaging

Project management

Written and verbal comms

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Cengage Group is seeking a Marketing Manager for Engagement to drive customer adoption, retention, and success across a portfolio including Gale, Visible Body, Spark, and MindTap. You will shape messaging and orchestrate multi-channel campaigns.

You will partner with product managers and the Engagement Team to ensure onboarding and education are delivered consistently, and you will own the Gale newsletter and social media strategy.