K-12 EdTech Product Marketing Manager

Cengage Group; Las Vegas (NV); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a CTE Product Marketing Manager to translate market insights into compelling product messaging and enablement assets. You will partner with Product, Content, and Sales to drive market-informed development and launch readiness across assigned products.

Responsibilities include GTM readiness, messaging development, and collaboration across marketing, product, and sales to ensure consistent messaging and successful launches.

Qualifications

• Solid understanding of product marketing and go-to-market launches, including product positioning and GTM readiness in the K12 market.
• Ability to analyze market dynamics, competitive landscape, and translate insights into actionable messaging.
• Effective cross-functional collaboration with autonomy and proactive issue-solving.
• Influence decision-making across cross-functional teams through insights and partnership.
• Experience developing sales enablement assets such as one-pagers and knowledge transfer docs.
• Strong collaboration across Product, Sales, and Marketing.
• Bachelor’s degree in Marketing, Business, Communications, or similar field, or equivalent K12 education experience.
• Typically requires minimum of 3 years of related experience in product marketing, marketing, or similar proven experience.

Responsibilities

• Develop messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales teams.
• Lead analysis of market dynamics, customer needs, and competitive landscape for product positioning.
• Collect and synthesize voice-of-customer and field insights to support messaging and readiness.
• Provide inputs on roadmap, packaging, pricing, and prioritization with Product Management.
• Develop and maintain foundational product messaging and value propositions.
• Support creation of sales enablement tools including demos and one-pagers.
• Maintain national product messaging across web and collateral.
• Partner with campaign teams to ensure consistent pre-sale and post-sale experiences.

Skills

GTM readiness

Product positioning

Market analysis

Voice of customer

Cross-functional work

Influence decisions

Sales enablement

Product messaging

Buyer personas

Pricing inputs

Education

Bachelor's degree in Marketing/Business

Job description

Cengage Group is seeking a CTE Product Marketing Manager to translate market insights into compelling product messaging and enablement assets. You will partner with Product, Content, and Sales to drive market-informed development and launch readiness across assigned products.

Responsibilities include GTM readiness, messaging development, and collaboration across marketing, product, and sales to ensure consistent messaging and successful launches.