Lifecycle Marketing Lead - Data-Driven Campaigns

Amazon

Seattle (WA)

On-site

USD 109,000 - 160,000

Full time

14 days+

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Job summary

Amazon is seeking a Lifecycle Marketing Manager to join the Journey Orchestration team in Seattle, WA. You will lead email, SMS and push campaigns to deliver personalized candidate experiences at global scale, collaborating with Developers, Creative, Analytics, and Legal to drive acquisition, engagement and win-back initiatives.

You will code responsive HTML emails, configure automated journeys, manage QA, and report on performance using Adobe Analytics and CRM platforms.

Qualifications

4+ years of marketing experience with data-driven campaigns.
Thorough knowledge of email, SMS, and push notification marketing.
Hands-on experience with CRMs and marketing automation platforms.
Experience with email template development and HTML/CSS coding.

Responsibilities

Build and code responsive HTML email templates for multiple clients.
Execute multi-channel lifecycle campaigns including segmentation, configuration, QA, and reporting.
Configure segments and automation workflows per strategy.
QA email templates across devices and clients.
Launch A/B tests and optimize messaging and targeting.
Report on CTR, open rates, and conversions using analytics tools.
Troubleshoot email rendering, tracking, and automation issues.
Maintain email template libraries and ensure brand consistency.
Implement country-specific campaign variations.
Manage end-to-end campaign timelines with cross-functional teams.
Stay updated on email coding best practices and deliverability.