Lifecycle Marketing Lead: Campaign Strategy & Execution

Notion; New York (NY); Hybrid; USD 190,000 - 220,000; Full time

Job summary

Notion, the collaborative AI workspace, is seeking a Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and run campaigns that help users discover value and deepen use. You’ll own campaigns end to end, from strategy to launch across email and in-product channels, collaborating with product, data science, and creative teams.

Based in SF or NYC, Notion offers competitive compensation and equity. This role emphasizes experimentation, customer journeys, and measurable impact.

Qualifications

• Significant experience owning lifecycle campaigns from strategy through execution.
• Led complex cross-functional campaigns at scale.
• Strong customer-journey thinking across activation, adoption, retention.
• Hands-on experience with lifecycle platforms (Customer.io, Braze, Iterable, SFMC).
• Strong segmentation, personalization, experimentation, and measurement.
• Data-driven prioritization; SQL or analytics is a plus.
• Excellent project leadership and stakeholder communication.
• Product-led growth or AI-assisted campaign workflows are a plus.
• 8+ years of relevant experience.

Responsibilities

• Own a portfolio of launch, one-off, and evergreen campaigns.
• Translate launches and priorities into objectives, journeys, channel plans.
• Build high-impact programs across onboarding to retention.
• Execute briefs, localization, QA, launch readiness, and post-campaign analysis.
• Improve journeys and rebuild priority onboarding/adoption journeys.
• Lead testing with segmentation and A/B experiments.
• Measure outcomes across activation, adoption, retention, or revenue.
• Coordinate cross-functional delivery with Product, Eng, Data Science, Marketing.
• Create templates and playbooks to scale campaigns.
• Enable self-service while maintaining quality standards.

Skills

Lifecycle marketing

CRM campaigns

Cross-functional leadership

Audience segmentation

Campaign measurement

SQL / analytics

Project leadership

Editorial judgment

Product-led growth

8+ years experience

Tools

Customer.io

Braze

Iterable

Salesforce Marketing Cloud

Job description

Notion, the collaborative AI workspace, is seeking a Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and run campaigns that help users discover value and deepen use. You’ll own campaigns end to end, from strategy to launch across email and in-product channels, collaborating with product, data science, and creative teams.

Based in SF or NYC, Notion offers competitive compensation and equity. This role emphasizes experimentation, customer journeys, and measurable impact.