Cannabis Lifecycle Marketing Lead

GOEBEL FIXTURE COMPANY

Chicopee (MA)

On-site

USD 86,000 - 131,000

Full time

2 days ago

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Job summary

Insa is seeking a Lifecycle Marketing Manager to own the customer journey across email, SMS, and push channels. You’ll build automations, segments, and campaigns to turn first visits into loyal customers and evangelists, while strengthening our loyalty program across multi-state locations.

You’ll work hands-on with the Head of Digital Marketing and the broader team to design strategy, implement campaigns, analyze performance, and ensure compliant communications in a fast-paced cannabis retail

Qualifications

5+ years in lifecycle, CRM, retention, or email/SMS marketing with hands-on ownership.
Experience building multi-step automated flows and segmentation strategies.
Experience managing SMS marketing programs with compliance considerations.

Responsibilities

Own lifecycle channels end-to-end: email, SMS, and push as an integrated system.
Design, launch, and optimize automated flows across the customer lifecycle.
Develop segmentation strategies for right message to right customer.
Map and optimize journey from first visit to acquisition, retention, and advocacy.
Grow the loyalty program and partner cross-functionally to boost enrollment.
Run A/B tests and translate results into improvements.
Track lifecycle metrics and provide performance recommendations.
Ensure compliant sending practices and opt-in/opt-out processes.