Marketing Coordinator, Lifecycle Marketing

LifeStance Health; Northern (KY); On-site; USD 66,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

AD&D

Short/Long-term disability

Life insurance

401k with employer match

Paid parental leave

Paid time off

Holiday pay

Employee Assistance Program

Job summary

LifeStance Health is seeking a Lifecycle Marketing Coordinator to support patient lifecycle marketing programs across email, SMS, and other owned channels. This role will work closely with the Lifecycle Marketing Manager and cross-functional partners to bring campaigns to life, maintain operational excellence, and help deliver personalized patient experiences at scale.

The Lifecycle Marketing Coordinator will play a critical role in campaign execution, audience segmentation, marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-6 years of lifecycle marketing, CRM marketing, email marketing, digital marketing, or marketing operations.
• Experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, or similar.
• Strong attention to detail with ability to manage multiple projects and deadlines.
• Experience executing email and SMS campaigns in a fast-paced environment.
• Comfortable working with data, reporting, and audience segmentation concepts.
• Familiarity with HTML/CSS for email editing and troubleshooting.
• Strong written, verbal, and organizational skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Legally authorized to be employed in the United States.

Responsibilities

• Execute lifecycle marketing campaigns across email, SMS, and other owned channels to support patient onboarding, engagement, retention, and reactivation initiatives.
• Support the creation and maintenance of automated customer journeys, triggered communications, and nurture programs.
• Conduct thorough quality assurance testing to ensure campaigns render correctly and function as intended across devices, browsers, and email clients.
• Maintain campaign documentation, workflows, calendars, and operational processes to improve team efficiency and scalability.
• Coordinate campaign asset collection, reviews, approvals, and deployment timelines.
• Assist in audience segmentation and targeting using demographic, behavioral, engagement, and lifecycle data.
• Support implementation of personalization strategies designed to improve relevance and engagement across consumer and patient communications.
• Partner with Analytics and Data teams to validate audience criteria and campaign eligibility requirements.
• Maintain audience lists and suppression logic while helping ensure compliance with privacy and communication preferences.
• Support testing of subject lines, creative assets, messaging, timing, and channel strategies.
• Monitor campaign performance and maintain routine reporting on key engagement and conversion metrics.
• Identify trends, insights, and opportunities for optimization through testing and analysis.
• Assist with A/B testing strategies and measurement frameworks to improve campaign effectiveness.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing operations

Education

Bachelor's degree in Marketing or related

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Marketo

Iterable

Job description

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.

• Empathy: We seek out diverse perspectives and listen to learn without judgment.

• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

• One Team: We realize our full potential when we work together towards our shared purpose.

Benefits

As a full-time employee of LifeStance Health, the following benefits are offered:

• medical
• dental
• vision
• AD&D
• short and long-term disability
• life insurance
• a 401k retirement savings with employer match
• paid parental leave
• paid time off
• holiday pay
• an Employee Assistance Program.

ROLE OVERVIEW

LifeStance Health is seeking a Lifecycle Marketing Coordinator to support the execution and optimization of patient lifecycle marketing programs across email, SMS, and other owned communication channels. This role will work closely with the Lifecycle Marketing Manager and cross-functional partners to bring campaigns to life, maintain operational excellence, and help deliver personalized patient experiences at scale.

The Lifecycle Marketing Coordinator will play a critical role in campaign execution, audience segmentation, marketing automation, quality assurance, and performance reporting. This individual should be highly organized, detail-oriented, and comfortable managing multiple projects while collaborating across Marketing, Data, Operations, Analytics, Clinical, and Digital teams.

This role is ideal for a marketing professional who enjoys both the creative and technical aspects of lifecycle marketing and is excited about using data, automation, and personalization to enhance the patient experience and drive business growth.

Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

KEY RESPONSIBILITES

Campaign Execution & Operations

• Execute lifecycle marketing campaigns across email, SMS, and other owned channels to support patient onboarding, engagement, retention, and reactivation initiatives.
• Support the creation and maintenance of automated customer journeys, triggered communications, and nurture programs.
• Conduct thorough quality assurance testing to ensure campaigns render correctly and function as intended across devices, browsers, and email clients.
• Maintain campaign documentation, workflows, calendars, and operational processes to improve team efficiency and scalability.
• Coordinate campaign asset collection, reviews, approvals, and deployment timelines.

Audience Management & Personalization

• Assist in audience segmentation and targeting using demographic, behavioral, engagement, and lifecycle data.
• Support implementation of personalization strategies designed to improve relevance and engagement across consumer and patient communications.
• Partner with Analytics and Data teams to validate audience criteria and campaign eligibility requirements.
• Maintain audience lists and suppression logic while helping ensure compliance with privacy and communication preferences.
• Support testing of subject lines, creative assets, messaging, timing, and channel strategies.

Performance Reporting & Optimization

• Monitor campaign performance and maintain routine reporting on key engagement and conversion metrics.
• Identify trends, insights, and opportunities for optimization through testing and analysis.
• Assist with A/B testing strategies and measurement frameworks to improve campaign effectiveness.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-6 years of experience in lifecycle marketing, CRM marketing, email marketing, digital marketing, or marketing operations.
• Experience working with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, or similar technologies.
• Strong attention to detail with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Experience executing email and SMS campaigns in a fast-paced environment.
• Comfortable working with data, reporting, and audience segmentation concepts.
• Familiarity with HTML/CSS for email editing and troubleshooting.
• Strong written, verbal, and organizational skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Qualified candidates must be legally authorized to be employed in the United States
• LifeStance is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

PREFERRED SKILLS AND KNOWLEDGE

• Experience supporting healthcare, multi-location, consumer services, or highly regulated industries.
• Knowledge of SQL or data querying tools
• Experience building or maintaining automated lifecycle journeys.
• Knowledge of customer data platforms (CDPs), analytics tools, and CRM systems.
• Experience with experimentation, A/B testing, and marketing performance analysis.
• Familiarity with customer data platforms (CDPs), analytics tools, and CRM systems.

PHYSICAL REQUIREMENTS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit, stand, bend, talk and hear. The employee is frequently required to walk. The employee must be able to lift and/or move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

COMPENSATION:

$66,000 - $80,000/annually

LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

#LI-TS1

LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for all our employees. Learn more about Diversity, Equity and Inclusion at LifeStance.

LifeStance Health complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources Team at [e-mail]. Please note: This contact isintended solely for accommodation requests. Inquiries regarding applications, resumes and applicant status should not besent to this email addressas they will not be reviewed or responded to. To apply for a position, please use our official careers page.