Channel Marketing Automation Lead | Pardot & MarTech Strategy

Dechra Pharmaceuticals PLC; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Wellness sessions

401k match

Flexible work arrangements

Job summary

Dechra Pharmaceuticals PLC is seeking a Channel Manager, Marketing Automation to lead Pardot and Salesforce Marketing Cloud efforts across the U.S. digital ecosystem.

You will drive campaigns, journeys, forms, landing pages, and data integration to deliver measurable growth. You will partner with Marketing, Sales, IT, Analytics, CRM, and agencies, building scalable automation, governance, and lifecycle strategies with a focus on personalization and AI-enabled optimization.

Qualifications

• Bachelor's degree in Marketing, Business, Marketing Technology, or related field, or equivalent experience.
• 5+ years in marketing automation, marketing operations, MarTech, or digital marketing, with at least 2 years leading cross-functional programs.
• Experience in animal health/pharma marketing is a plus, familiarity with regulatory considerations.
• Hands-on Pardot administration, including Engagement Studio, automation rules, forms, landing pages, segmentation and reporting.
• Strong knowledge of Salesforce CRM and how it connects with marketing automation and campaigns.
• Demonstrated ability to translate requirements into scalable automation and to manage complex programs.
• Proven data-driven segmentation, lifecycle/nurture strategy, analytics, and optimization experience.
• Excellent documentation, governance, QA, vendor management, and project management skills.

Responsibilities

• Own day-to-day Pardot administration, configuration, quality, and optimization.
• Define and manage a marketing automation roadmap aligned with business goals.
• Lead cross-functional initiatives with Marketing, Sales, IT, Analytics, CRM and agencies.
• Develop scalable segmentation and lifecycle orchestration across journeys.
• Partner on website-to-CRM/CDP integration and data quality governance.
• Oversee campaigns, landing pages, forms, journeys, testing, and performance reporting.

Skills

Pardot administration

Salesforce CRM

Data-driven segmentation

Governance & QA

Project & program management

Documentation

Vendor management

Can travel 25%

Education

Bachelor's degree in Marketing / Business

Tools

Salesforce Marketing Cloud (Pardot)

Salesforce CRM

Job description

Dechra Pharmaceuticals PLC is seeking a Channel Manager, Marketing Automation to lead Pardot and Salesforce Marketing Cloud efforts across the U.S. digital ecosystem.

You will drive campaigns, journeys, forms, landing pages, and data integration to deliver measurable growth. You will partner with Marketing, Sales, IT, Analytics, CRM, and agencies, building scalable automation, governance, and lifecycle strategies with a focus on personalization and AI-enabled optimization.