Lifecycle Marketing Architect – HubSpot & Multi-Channel

Ewc-Corporate-LL; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) with matching

Hybrid work schedule

Professional development stipend

Paid time off

Job summary

European Wax Center is seeking a Lifecycle Marketing Manager in Plano, TX to own the guest journey end-to-end across email, SMS, app push, and more. You will design, launch, test, and refine always-on lifecycle journeys in HubSpot, coordinating with data, IT, and product teams to drive visits and retention.

The role requires hands-on HubSpot expertise, strong analytical skills, and experience with multi-channel campaigns and segmentation.

Qualifications

• 5–7 years in lifecycle, CRM, or retention marketing at B2C brands.
• Hands-on HubSpot experience; marketing Hub proficiency preferred.
• Experience with multi-channel lifecycle programs (email, SMS, app push etc.).
• Proven A/B and incrementality testing experience.
• Experience with segmentation strategies on behavioral data.
• Bachelor’s degree in marketing, business, analytics, or related field.

Responsibilities

• Own the guest journey end-to-end from acquisition to win-back.
• Design, build, and launch always-on lifecycle journeys in HubSpot.
• Orchestrate email, SMS, app push, direct mail, and calls.
• Define success metrics and report incremental impact.
• Partner with IT, data engineering, and product teams.
• Lead tests and learn cadence across channels.

Skills

Lifecycle marketing

Cohort analysis

A/B testing

Multi-channel campaigns

Customer segmentation

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Power BI

SQL

Looker

Job description

European Wax Center is seeking a Lifecycle Marketing Manager in Plano, TX to own the guest journey end-to-end across email, SMS, app push, and more. You will design, launch, test, and refine always-on lifecycle journeys in HubSpot, coordinating with data, IT, and product teams to drive visits and retention.

The role requires hands-on HubSpot expertise, strong analytical skills, and experience with multi-channel campaigns and segmentation.