Lifecycle Growth Marketer — Email & Push

America's Test Kitchen; Boston (MA); Hybrid; USD 70,000 - 75,000; Full time

Job summary

America's Test Kitchen is seeking a Lifecycle Marketing Specialist to own the strategy and execution of email and push programs that drive digital membership growth across ATK brands. This hands-on marketer focuses on personalized messaging and lifecycle campaigns to engage members and grow the business.

Based in Boston's Seaport district, the role is hybrid: three in-office days (Tuesday, Wednesday and Thursday) and two remote days. Fully remote work is not available.

Qualifications

• 3+ years of email marketing experience with lifecycle, triggered or personalized programs (subscription or membership backgrounds welcome).
• Proven track record using email to drive growth, engagement and retention.
• Hands-on with ESP/CDP, preferably Braze.
• Familiarity with push notifications.
• Strong analytical skills and ability to translate data into action using BI tools.
• Experience designing and running A/B tests to improve performance.
• Excellent project management and cross-functional collaboration.
• Genuine interest in home cooking, food media, or membership businesses is a plus.

Responsibilities

• Develop and execute email and push programs supporting digital membership growth across ATK brands.
• Drive member engagement through triggered, personalized emails and push notifications across the lifecycle.
• Plan and execute membership promotions and offers in partnership with the broader marketing team.
• Build personalized messaging based on what members cook, read, and engage with.
• Collaborate with Editorial and Design to bring ATK's content into email campaigns without sacrificing quality.
• Partner across the marketing team to build and maintain segmentation strategy to grow LTV.
• Report on program performance against KPIs and surface insights to inform strategy.

Skills

Email marketing

Lifecycle marketing

Triggered campaigns

Push notifications

Analytical skills

A/B testing

Project management

Growth mindset

Tools

Braze

ESP/CDP

BI tools

Job description

America's Test Kitchen is seeking a Lifecycle Marketing Specialist to own the strategy and execution of email and push programs that drive digital membership growth across ATK brands. This hands-on marketer focuses on personalized messaging and lifecycle campaigns to engage members and grow the business.

Based in Boston's Seaport district, the role is hybrid: three in-office days (Tuesday, Wednesday and Thursday) and two remote days. Fully remote work is not available.