Lifecycle Martech & Operations Lead

Paylocity; Boston (MA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

America’s Test Kitchen is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across ATK brands. You will own audience segmentation, targeting, deployment, and oversee the martech stack and vendor relationships, partnering with Marketing, Product, Analytics, and Engineering to keep campaigns reliable and scalable.

Based in Boston with a hybrid schedule, you’ll ensure data integrity across flows, drive QA, and lead cross-functional

Qualifications

• 4-7+ years of experience in marketing technology or CRM/lifecycle marketing operations.
• Hands-on experience with a customer engagement platform, Braze preferred.
• Experience with Mixpanel and Looker for analytics.
• Working proficiency in SQL and Python for audience segmentation and data validation.
• Familiarity with deep linking, mobile/web attribution, and cross-platform user experiences.
• Strong cross-functional collaboration skills across Marketing, Product, Data, and Engineering.
• Experience in a subscription or membership-based business and a passion for cooking is a plus.

Responsibilities

• Own audience sizing and segmentation for lifecycle campaigns.
• Manage email and push targeting across the lifecycle program.
• Own email deployment management, including build, scheduling, and send execution.
• Lead QA across campaign setup, audience pulls, and pre-send validation.
• Own linking and deeplinking execution across email, push, web, and app.
• Lead data infrastructure projects and vendor relationships (Braze).
• Ensure end-to-end data pipelines and audience integrity across systems.
• Collaborate with Marketing, Product, Data, and Engineering on priorities.
• Oversee transactional emails and subscription offer launches.

Skills

Lifecycle marketing

Braze

SQL

Python

Cross-functional collaboration

Data validation

Deep linking

Attribution

Detail oriented

Tools

Braze

Mixpanel

Looker

Job description

America’s Test Kitchen is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across ATK brands. You will own audience segmentation, targeting, deployment, and oversee the martech stack and vendor relationships, partnering with Marketing, Product, Analytics, and Engineering to keep campaigns reliable and scalable.

Based in Boston with a hybrid schedule, you’ll ensure data integrity across flows, drive QA, and lead cross-functional