Lifecycle Growth Manager — Remote, 3-Month FTC

Zekai; United States; Remote; USD 74,000 - 98,000; Full time

Job summary

Prolific is hiring a Lifecycle Marketing Manager on a 3-month FTC to optimise activation and retention in a product-led, self-serve model. The role emphasizes lifecycle programmes across email and in-app channels, using HubSpot, Pendo, Hex and other tooling to drive time-to-value and ongoing engagement.

The candidate will diagnose, prioritise and ship quick wins, then build and launch onboarding, activation, and retention flows while defining PQL signals and a structured experimentation plan.

Qualifications

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company

Responsibilities

• Month 1: Diagnose and prioritise lifecycle programmes, journeys and tooling (HubSpot, Pendo, Hex)
• Map the self-serve journey by customer segment and identify activation/retention gaps
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
• Ship at least one quick win (e.g., onboarding email or in-app message)
• Months 2-4: Build and launch onboarding and activation programmes across email and in-app (Pendo)
• Launch retention, top-up and reactivation/win-back flows for lapsed users
• Define PQL and expansion signals with Sales/RevOps and CRM handoff
• Start structured experimentation across onboarding, email and in-app
• Report on results, learnings and experiment outcomes
• Document journeys, segmentation logic, triggers, PQL definitions and QA processes

Skills

Lifecycle marketing

CRM marketing

Growth marketing

Freelance/Contract work

Onboarding emails

HubSpot

In-app messaging

Pendo

Hex

Segmentation

Activation metrics

Cohort analysis

Tools

HubSpot

Pendo

Hex

Intercom

Braze

Customer.io

Iterable

Appcues

Job description

Prolific is hiring a Lifecycle Marketing Manager on a 3-month FTC to optimise activation and retention in a product-led, self-serve model. The role emphasizes lifecycle programmes across email and in-app channels, using HubSpot, Pendo, Hex and other tooling to drive time-to-value and ongoing engagement.

The candidate will diagnose, prioritise and ship quick wins, then build and launch onboarding, activation, and retention flows while defining PQL signals and a structured experimentation plan.