Remote Lifecycle Growth Lead - Self-Serve SaaS Activation

Prolific; Oregon; Híbrido; USD 90 000 - 110 000; Tempo integral

Resumo da oferta

Prolific is seeking a Lifecycle Marketing Manager on a 3-month fixed-term contract to scale onboarding, activation, retention and reactivation across email and in‑app experiences. You’ll partner with Product, Customer Success and Sales to ship programs, dashboards and documentation that defend growth in a self‑serve, freemium product.

This role suits someone who has run lifecycle in a product‑led environment with measurable activation and retention improvements.

Qualificações

• 5–7 years in lifecycle, CRM, retention or growth marketing at a product‑led/self‑serve company.
• Track record of moving activation, retention or expansion metrics.
• Experience with freemium, free‑trial or pay‑as‑you‑go funnels.
• Hands‑on ownership of lifecycle programmes for a freemium, free‑trial or pay‑as‑you‑go funnel.
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in‑product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
• Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging.
• Experience designing and running experiments, and knowing which results to trust.
• Experience partnering with Sales/RevOps on PQL or usage‑based handoff
• A clear communicator who can prioritise, push back and manage stakeholders without close supervision
• Comfortable with ambiguity in a small, high‑output team

Responsabilidades

• Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
• Map the self‑serve journey by customer segment and identify activation and retention gaps
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
• Ship at least one quick win, such as a fix to an existing onboarding email or in‑app message
• Design, build and launch onboarding and activation programmes across email and in‑app (Pendo)
• Launch retention, top‑up and reactivation flows for lapsed and dormant users
• Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process
• Start a structured experimentation programme across onboarding, email and in‑app
• Report on results, learnings and experiment outcomes
• Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and QA processess
• Revenue impact: Measurable contribution to pipeline and revenue by improving user activation and repeat usage
• Lifecycle performance: Lifecycle programmes launched, optimised and delivering measurable improvements in activation rates, time to activation, conversion and retention.
• PQLs and sales alignment: Product‑qualified lead (PQL) definitions agreed with Sales and RevOps, implemented in the CRM, and driving more qualified product leads and conversion opportunities.
• Measurement and optimisation: Dashboards established and actively used to track lifecycle performance, conversion and revenue impact, enabling ongoing optimisation based on results.

Conhecimentos

Lifecycle marketing

CRM platforms

Activation metrics

PQL / Sales handoff

Email marketing

A/B testing

Ferramentas

HubSpot

Pendo

Hex

Intercom

Braze

Customer.io

Iterable

Descrição da oferta de emprego

Prolific is seeking a Lifecycle Marketing Manager on a 3-month fixed-term contract to scale onboarding, activation, retention and reactivation across email and in‑app experiences. You’ll partner with Product, Customer Success and Sales to ship programs, dashboards and documentation that defend growth in a self‑serve, freemium product.

This role suits someone who has run lifecycle in a product‑led environment with measurable activation and retention improvements.