Lifecycle Growth Manager — Physician Community

Mednet, Inc.; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Mednet, Inc. is seeking a Lifecycle Marketing Manager to enhance how physicians interact with their platform. In this role, you'll design and implement multi-channel campaigns across email, push notifications, and in-app messages, ensuring relevant engagement and retention of users. Candidates should have over 4 years of lifecycle marketing experience, strong skills in using Braze, and a proven track record of driving improved metrics. Join a dynamic team where your work directly impacts healthcare providers and patient outcomes.

Qualifications

• 4+ years of experience in lifecycle, CRM, or growth marketing.
• Hands-on experience building campaigns in Braze.
• Proven track record of improving activation and retention metrics.
• Strong instincts for audience segmentation and defining user traits.
• Excellent written communication for a sophisticated audience.

Responsibilities

• Own the entire physician lifecycle from onboarding to reactivation.
• Design multi-channel campaigns using Braze.
• Develop strategies for audience segmentation.
• Collaborate with product teams on event instrumentation.
• Define metrics for tracking activation and engagement.

Skills

Lifecycle marketing experience

Braze expertise

Audience segmentation

Experimentation mindset

Excellent writing skills

Tools

Braze

Google Analytics

Mixpanel

Amplitude

Job description

Mednet, Inc. is seeking a Lifecycle Marketing Manager to enhance how physicians interact with their platform. In this role, you'll design and implement multi-channel campaigns across email, push notifications, and in-app messages, ensuring relevant engagement and retention of users. Candidates should have over 4 years of lifecycle marketing experience, strong skills in using Braze, and a proven track record of driving improved metrics. Join a dynamic team where your work directly impacts healthcare providers and patient outcomes.