Lifecycle Growth Manager – Klaviyo & Subscriptions (Remote)

Uplift People Consulting; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Himalayas is seeking a CRM / Lifecycle Marketing Manager to own the end-to-end email and SMS marketing for a subscription ecommerce brand. You will design and optimize lifecycle flows, manage audience segmentation, and run the affiliate program, all from a remote, solo role with high ownership.

You will be responsible for delivering measurable improvements in retention and revenue, using data-driven experimentation and rigorous analysis to drive decisions and report outcomes to leadership.

Formación

• Minimum 3 years hands-on experience managing email and SMS marketing in Klaviyo.
• Experience building lifecycle/retention flows for a subscription or recurring revenue business.
• Experience with audience segmentation beyond basic demographics: behavioral triggers, purchase history, lifecycle stage.
• Track record of measurably improving retention metrics (churn reduction, reactivation rates, LTV increases) through lifecycle marketing.
• Experience running A/B tests on email/SMS with structured methodology and documented results.
• Strong written communication in English for reporting, creative briefs, and cross-team coordination.
• Self-directed problem solver who surfaces issues before being asked.

Responsabilidades

• Own all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reporting.
• Build, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboarding.
• Manage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profile.
• Design and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime value.
• Run the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures.
• A/B test subject lines, send times, content, offers, and flow logic with statistical rigor - not just gut feel.
• Monitor and report on email/SMS channel performance (open rates, click rates, conversion rates, revenue attribution, list health) with written analysis, not just dashboards.
• Coordinate with the creative team on email and SMS asset needs, providing performance data to inform what gets produced next.
• Proactively flag deliverability issues, list hygiene problems, and engagement drop-offs before they become crises.
• Support broader growth initiatives by leveraging the email list (1.6M+ contacts) as a high-leverage owned audience channel.

Herramientas

Klaviyo

Shopify

Recharge

Descripción del empleo

Himalayas is seeking a CRM / Lifecycle Marketing Manager to own the end-to-end email and SMS marketing for a subscription ecommerce brand. You will design and optimize lifecycle flows, manage audience segmentation, and run the affiliate program, all from a remote, solo role with high ownership.

You will be responsible for delivering measurable improvements in retention and revenue, using data-driven experimentation and rigorous analysis to drive decisions and report outcomes to leadership.