Product Marketing Manager — Consumer Growth (Web & Mobile)

Weather Company; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible Time Off

Zero-cost health premium insurance

401K match

Health, dental & vision plans

Family plan benefits

Global tech company

Job summary

Weather Company in New York is seeking a Product Marketing Manager to build a new Consumer Product Marketing function from the ground up. You’ll shape go-to-market strategy for key consumer launches across web and mobile, collaborating with Product, Lifecycle Marketing, and Comms to ensure launches engage users and stick across platforms.

The role emphasizes defining audience, positioning, and cross-functional alignment, translating complex tech into relatable value stories that drive adoption

Qualifications

• 5+ years in product marketing, strategy or equivalent GTM experience in B2C or apps.
• Proven end-to-end launches with measurable business impact.
• Experience marketing on web and mobile; knows platform differences.
• Ability to build plans, timelines, cross-functional workflows and mitigate risks.
• Data-informed marketing; defines success metrics and uses signals to adjust.
• Collaborates with Lifecycle/CRM, Brand, Comms, Performance, and Product for integrated launches.
• Strong storytelling to translate product capabilities into consumer narratives.
• Experience running launch cadences: requirements, milestones, kickoffs, reviews, retros.

Responsibilities

• Define GTM calendar, launch opportunities, and core processes for the PMM function.
• Own go-to-market strategy and launch plans for new consumer products on web and mobile.
• Lead audience definition, value prop, and positioning for priority launches.
• Align cross-functional partners on product target audience and market win strategy.
• Partner with Lifecycle Marketing to drive engagement and lifecycle campaigns.
• Incorporate consumer and market insights into product decisions before and after launch.
• Craft compelling narratives around products and features for high-value storytelling.
• Coordinate launches across web, mobile, lifecycle, comms, social, and partnerships.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Lifecycle marketing

Analytics-driven

Job description

Weather Company in New York is seeking a Product Marketing Manager to build a new Consumer Product Marketing function from the ground up. You’ll shape go-to-market strategy for key consumer launches across web and mobile, collaborating with Product, Lifecycle Marketing, and Comms to ensure launches engage users and stick across platforms.

The role emphasizes defining audience, positioning, and cross-functional alignment, translating complex tech into relatable value stories that drive adoption