Lifecycle Growth Lead, Owned-Channel Platform

OpenAI; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

OpenAI is seeking a Lifecycle Lead to build a company-wide owned-channel capability that delivers relevant, timely, and trustworthy experiences. The senior leader will define lifecycle strategy, partner with Engineering to deploy platforms, and establish operating models enabling teams to launch evergreen programs at scale.

You will work at the intersection of platform, product, and campaign strategy, collaborating with Engineering, Data Science, Analytics, PMMs, and other teams to design

Qualifications

• 10+ years of lifecycle, CRM, retention, growth, product marketing, or marketing technology experience.
• Experience building and scaling tooling or platforms with Engineering for multiple teams.
• Strong fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.

Responsibilities

• Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, QA, and observability.
• Define scalable deployment workflows for self-service and centrally supported paths to enable safe, efficient launches.
• Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, retention, resurrection, and monetization.
• Lead design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging.
• Build a measurement system with Growth DS to connect reach, eligibility, delivery, engagement, and value through experiments.

Skills

Lifecycle marketing

CRM

Growth tooling

Executive influence

Job description

OpenAI is seeking a Lifecycle Lead to build a company-wide owned-channel capability that delivers relevant, timely, and trustworthy experiences. The senior leader will define lifecycle strategy, partner with Engineering to deploy platforms, and establish operating models enabling teams to launch evergreen programs at scale.

You will work at the intersection of platform, product, and campaign strategy, collaborating with Engineering, Data Science, Analytics, PMMs, and other teams to design