Lifecycle Engagement Marketing Strategist

Modern Health; United States; Remote; USD 92,000 - 119,000; Full time

Benefits offered by this job

Medical / Dental / Vision / Disability

401k

Professional Development Stipend

Annual Wellness Stipend

New Hire Stipend

Flexible Time Off

Monthly Cell Phone Reimbursement

Job summary

Modern Health is seeking an Engagement Marketing Strategist to act as a strategic marketing partner to our Client Management organization. You will support Client Managers in driving awareness, registration, and meaningful member engagement within client populations.

You will blend audience strategy, lifecycle marketing, behavioral insights, messaging, and channel planning to transform client needs into actionable recommendations and scalable plans across global regions.

Qualifications

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.

Responsibilities

• Partner with Client Managers to understand goals and engagement opportunities.
• Develop client-specific communication strategies to improve awareness and engagement.
• Provide strategic recommendations, talk tracks, and campaign plans to support goals.
• Advise on audience segmentation, message sequencing, channel mix, localization, timing, and measurement.
• Support launches, open enrollment, benefit changes, and other high-impact opportunities.
• Develop scalable communications and marketing recommendations balancing objectives and brand standards.
• Build repeatable playbooks and templates for scalable engagement delivery.
• Use data to identify opportunities, test ideas, and improve future campaigns.

Skills

Lifecycle marketing

Customer marketing

Member engagement

Client strategy

Integrated marketing

Campaign planning

Tools

CRM

Marketing automation

Campaign analytics

Job description

Modern Health is seeking an Engagement Marketing Strategist to act as a strategic marketing partner to our Client Management organization. You will support Client Managers in driving awareness, registration, and meaningful member engagement within client populations.

You will blend audience strategy, lifecycle marketing, behavioral insights, messaging, and channel planning to transform client needs into actionable recommendations and scalable plans across global regions.