Lifecycle Email & SMS Marketing Specialist

YETI Coolers, LLC; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

YETI is seeking a detail-oriented marketer to support lifecycle email and SMS programs for the US market. You’ll manage journeys such as welcome, abandoned browse/cart, and post-purchase, collaborating with Marketing, Creative, and Customer Experience.

The ideal candidate has 2+ years in email marketing, hands-on ESP experience (Braze, Bluecore, SFMC), and a data-driven mindset for optimization. This role reports to the CRM and Email Marketing Manager and emphasizes accuracy and testing.

Qualifications

• 2+ years of experience in email marketing or digital marketing.
• Hands-on experience with an enterprise ESP (Braze, Bluecore, SFMC).
• Knowledge of developing and executing email (HTML) and SMS campaigns.
• Strong attention to detail and ability to manage multiple projects.

Responsibilities

• Execute and maintain lifecycle email and SMS programs (welcome, abandon, post-purchase).
• Optimize lifecycle programs through segmentation and performance-based improvements.
• Pull weekly performance reports and identify trends for optimization.
• Assist in A/B and multivariate testing across messaging, creative, cadence, and targeting.
• Collaborate with Marketing, Creative, and Customer Experience for consistency across communications.
• Ensure accurate audience targeting and data flow with MarTech partners.

Skills

Email marketing

Data-driven

Cross-functional

Communication

Education

BA/BS in Online Marketing

Tools

Braze

Bluecore

SFMC

Job description

YETI is seeking a detail-oriented marketer to support lifecycle email and SMS programs for the US market. You’ll manage journeys such as welcome, abandoned browse/cart, and post-purchase, collaborating with Marketing, Creative, and Customer Experience.

The ideal candidate has 2+ years in email marketing, hands-on ESP experience (Braze, Bluecore, SFMC), and a data-driven mindset for optimization. This role reports to the CRM and Email Marketing Manager and emphasizes accuracy and testing.