Lifecycle Email & SMS Growth Lead

Blueroot Health®; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own the end-to-end lifecycle communications program across all Blueroot Health brands. You will build and execute a unified email and SMS content strategy — from concept and copy to segmentation, send, and post-send analysis — driving retention, engagement, and revenue across our DTC channels.

This is a hands-on role for a writer who is equally fluent in data.

Qualifications

• 5+ years in email marketing and lifecycle
• Owns SMS or broader lifecycle programs
• Proven copywriting that drives performance
• Strong HTML for email templates
• Experience with Klaviyo, HubSpot, Shopify

Responsibilities

• Develop and execute a comprehensive lifecycle strategy for email and SMS across all brands
• Own the editorial calendar for lifecycle communications and flows
• Write on-brand email and SMS copy including subject lines and CTAs
• Build and optimize automated flows (welcome, cart, browse, post-purchase, win-back)
• Plan and run SMS campaigns following TCPA/CTIA guidelines
• Create and refine audience segments using behavioral data
• Lead continuous testing (A/B, multivariate) and apply learnings
• Analyze performance and report KPIs to marketing leadership
• Ensure deliverability, authentication, and list hygiene
• Collaborate with design, ecommerce, and customer service teams
• Stay current with email/SMS trends and best practices

Skills

Lifecycle marketing

Email marketing

SMS marketing

Copywriting

Data analysis

A/B testing

Klaviyo

HubSpot

Shopify

HTML

Segmentation

Tools

Klaviyo

HubSpot

Shopify

Attentive / Postscript

Job description

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own the end-to-end lifecycle communications program across all Blueroot Health brands. You will build and execute a unified email and SMS content strategy — from concept and copy to segmentation, send, and post-send analysis — driving retention, engagement, and revenue across our DTC channels.

This is a hands-on role for a writer who is equally fluent in data.