Lifecycle & Email Marketing Lead — B2B SaaS

RingCentral, Inc; Belmont (CA); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

HSA & FSAs

Commuter benefits

401K match

ESPP

Paid time off

Parental leave

Family benefits

Emergency backup care

EAP

Legal services

Referral program

Debt refinancing

Job summary

RingCentral, Inc. in Belmont, CA is seeking a Lifecycle and Email Marketing Manager to own and scale the customer and prospect lifecycle programs. This is an in-office role requiring 4 days a week at the Belmont office.

You will design, build, and optimize multi-touch lifecycle and email campaigns across email, nurture, and lifecycle programs. You’ll work with Demand Gen, Marketing Ops, Sales, and Analytics to drive engagement and pipeline in a B2B SaaS environment using Marketo, HubSpot,

Qualifications

• 4-5 years of lifecycle, email, or marketing automation experience, with hands-on campaign build and execution.
• Proven track record building nurture and lifecycle programs that drive engagement, conversion and pipeline impact.
• Strong platform fluency across Marketo, HubSpot, Salesforce, Outreach, and Tableau.
• Experience with segmentation, personalization, and marketing automation workflows.
• Clear communicator able to translate campaign performance into insights for stakeholders.

Responsibilities

• Own the strategy, build, and execution of lifecycle and email marketing programs, aligned to engagement and pipeline goals.
• Build and manage campaigns end-to-end in Marketo and HubSpot, including segmentation, personalization, dynamic content, and automated workflows.
• Partner with Marketing Ops and Sales to align programs with Salesforce data, lead scoring, and routing.
• Collaborate with Sales Development on Outreach sequences to ensure consistency between marketing nurture and sales touches.
• Build and maintain lifecycle and email performance reporting in Tableau.
• Drive a structured test-and-learn agenda across subject lines, send times, content, targeting, and journey design.
• Monitor deliverability health and maintain best practices across all email sends.
• Champion AI tools and automation to improve workflow efficiency and campaign performance.

Skills

Lifecycle marketing

Email marketing

Marketing automation

B2B SaaS

Campaign analytics

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

HubSpot

Salesforce

Outreach

Tableau

Job description

RingCentral, Inc. in Belmont, CA is seeking a Lifecycle and Email Marketing Manager to own and scale the customer and prospect lifecycle programs. This is an in-office role requiring 4 days a week at the Belmont office.

You will design, build, and optimize multi-touch lifecycle and email campaigns across email, nurture, and lifecycle programs. You’ll work with Demand Gen, Marketing Ops, Sales, and Analytics to drive engagement and pipeline in a B2B SaaS environment using Marketo, HubSpot,