Lifecycle and Email Marketing Manager

RingCentral; Kentucky; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Job summary

RingCentral in an in‑office Belmont, KY role seeks a Lifecycle and Email Marketing Manager to own and scale multi‑touch lifecycle programs. You will design, build, and optimize campaigns across email and nurture, driving engagement and pipeline in a fast‑growing B2B SaaS environment.

You’ll lead end‑to‑end campaigns in Marketo and HubSpot, partner with Marketing Operations, Sales, and Analytics, and deliver measurable ROI with frequent reporting and optimization.

Qualifications

• 4–5 years of lifecycle, email, or marketing automation experience in B2B SaaS.
• Proven ability to build nurture and lifecycle programs that drive engagement and pipeline.
• Strong fluency with Marketo, HubSpot, Salesforce, Outreach, and Tableau.

Responsibilities

• Own lifecycle and email strategy and execution from concept to reporting.
• Build end‑to‑end campaigns in Marketo and HubSpot with segmentation and personalization.
• Collaborate with Marketing Operations, Sales, and Analytics to align with data and goals.
• Develop and maintain performance dashboards and ROI analysis in Tableau.

Skills

Lifecycle marketing

Email campaigns

B2B SaaS

Marketo

HubSpot

Salesforce

Tableau

Education

Bachelor's degree in Marketing, Business, Communications, or equivalent

Tools

Marketo

HubSpot

Salesforce

Outreach

Tableau

Job description

*This is a in-office role requiring 4-days a week at the Belmont office* Say hello to opportunities. If you're looking to be part of what's next in communication, you're in the right place. At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio—AIR, AVA, and ACE—brings together automation, assistance, and insights across the entire conversation lifecycle. The result? More seamless, intelligent experiences for businesses everywhere. With $2.5B+ in ARR and $250M invested in R&D annually, we're building the future of AI-powered business communications. This is where you and your skills come in. We're looking for a Lifecycle and Email Marketing Manager to own and scale the customer and prospect lifecycle marketing engine at RingCentral. This is a hands‑on manager role for a practitioner who blends strategic thinking with day‑to‑day execution across email, nurture, and lifecycle programs. You will design, build, and optimize multi‑touch lifecycle and email campaigns that move prospects and customers through the funnel. You'll work cross‑functionally with Demand Generation, Marketing Operations, Sales Development, and Analytics, bringing strong platform fluency, a test‑and‑learn mindset, and a track record of delivering measurable engagement and pipeline results in B2B SaaS.

Job Responsibilities

• Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.
• Build and manage campaigns end-to-end in Marketo and HubSpot, including segmentation, personalization, dynamic content, and automated workflows.
• Partner with Marketing Operations and Sales to align email/lifecycle programs with Salesforce data, lead scoring, and routing, ensuring clean handoffs across the funnel.
• Collaborate with Sales Development on Outreach sequences to ensure consistency and continuity between marketing nurture and sales‑led outbound touches.
• Build and maintain lifecycle and email performance reporting in Tableau—open/click rates, conversion, funnel progression, and program‑level ROI—surfacing insights to stakeholders.
• Drive a structured test‑and‑learn agenda across subject lines, send times, content, targeting, and journey design; use results to continuously improve program performance.
• Monitor deliverability health (sender reputation, list hygiene, compliance) and maintain best practices across all email sends.
• Champion AI tools and automation to improve workflow efficiency, personalization, and campaign performance across lifecycle channels.

Desired Qualifications

• 4-5 years of lifecycle, email, or marketing automation experience, with hands‑on campaign build and execution—B2B SaaS experience preferred.
• Demonstrated track record of building nurture and lifecycle programs that drive measurable engagement, conversion, and pipeline impact.
• Strong platform fluency across Marketo, HubSpot, Salesforce, Outreach, and Tableau.
• Experience with segmentation, personalization, and marketing automation workflows.
• Clear communicator—able to translate campaign performance into insights and recommendations for cross‑functional stakeholders.
• Marketo Certified Expert or HubSpot certification(s).
• Experience with lead scoring models and lifecycle stage definitions.
• Familiarity with email deliverability best practices and compliance requirements (CAN‑SPAM, GDPR, CASL).
• Hands‑on use of AI tools to improve campaign workflows, content personalization, or performance forecasting.
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.

What we offer

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
• 401K match and ESPP
• Paid time off and paid sick leave
• Paid parental and pregnancy leave
• Family-forming benefits (IVF, Preservation, Adoption etc.)
• Emergency backup care (Child/Adult/Pets)
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Free legal services that provide legal advice, document creation and estate planning
• Employee bonus referral program
• Debt refinancing assistance
• Employee perks and discounts program

RingCentral’s work culture is the backbone of our success.

And don’t just take our word for it: we are recognized as a Best Place to Work by BuiltIn, the Top Work Culture by Comparably and hold local BPTW awards in every major location.

Bottom line: We are committed to hiring and retaining great people because we know you power our success.

About RingCentral

RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging.

As the communications layer connecting businesses and customers, RingCentral is the front door of business communication and is in the advantageous position to apply AI at every phase of the conversation journey — before, during, and after each interaction.

Our agentic AI portfolio includes autonomous voice-first AI agents that automate calls, assist in the moment, and analyze every interaction – enabling businesses to work smarter, respond faster, and connect more meaningfully with their customers.

Visit eingcentral.com to learn more.

RingCentral is an equal opportunity employer that truly values diversity.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process.

RingCentral is an EEO/AA employer.

If you are hired in California, the compensation range for this position is between $115,000 and $130,000 for full‑time employees, in addition to eligibility for variable pay, equity, and benefits.

Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.

This role has an application deadline of November 30th.