Remote Lifecycle Email Marketing Lead - B2B SaaS

VelocityEHS; Little Canada (MN); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Benefits package

Job summary

VelocityEHS seeks an experienced Lifecycle Email Marketing Manager to own email programs across prospect and customer lifecycles. You will optimize campaigns, nurture programs, and ensure alignment with Demand Generation strategies using Marketo, 6sense, and AI-driven insights.

Collaborating with Sales, Product Marketing, and Design, you will build segmentation, personalization, and reporting that drive activation, adoption, and retention for a B2B SaaS audience.

Qualifications

• Experience building and optimizing email or lifecycle programs.
• Experience with B2B marketing and lifecycle journeys.
• Experience using Marketo and 6sense with AI-enabled workflows.
• Strong breakdown of audience segmentation and personalization.
• Excellent written and verbal communication skills.

Responsibilities

• Manage email marketing across lifecycles, including roadmaps and calendars.
• Operate Marketo and 6sense, including AI capabilities to optimize campaigns.
• Develop performance dashboards and present monthly/quarterly reviews.
• Collaborate with Campaigns, Customer Marketing and Product Marketing.
• Translate lifecycle strategy into end-to-end email flows across channels.
• Ensure AI outputs meet brand, compliance, and quality standards.

Skills

Email marketing

Lifecycle marketing

Marketing automation

Campaign optimization

Analytics

Cross-functional collaboration

Project management

Communication

AI-enabled workflows

B2B SaaS marketing

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Marketo

6sense

Job description

VelocityEHS seeks an experienced Lifecycle Email Marketing Manager to own email programs across prospect and customer lifecycles. You will optimize campaigns, nurture programs, and ensure alignment with Demand Generation strategies using Marketo, 6sense, and AI-driven insights.

Collaborating with Sales, Product Marketing, and Design, you will build segmentation, personalization, and reporting that drive activation, adoption, and retention for a B2B SaaS audience.