Lifecycle Email Copywriter for E‑commerce

Acentecom; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Acentecom is seeking an experienced Email Copywriter to own high-performing email and SMS copy across the customer lifecycle. You’ll craft messaging that earns attention, builds trust, and drives action across campaigns, lifecycle flows, and multiple brand voices.

The role combines direct-response instincts with human, customer-first communication. You’ll produce content for campaigns and automated flows, while collaborating with Retention, Lifecycle, Design, and Creative teams to ensure a

Qualifications

• 5+ years of experience in email copywriting, retention, lifecycle marketing, or direct-response copywriting.
• Strong experience writing for e-commerce/DTC brands with impact on engagement and conversion.
• Deep understanding of email and SMS copy, including lifecycle messaging and campaign structure.
• Experience writing both campaigns and automated lifecycle flows with audience segmentation.
• Ability to write across multiple brand voices while staying on-brand and human.

Responsibilities

• Write compelling email campaigns and lifecycle flows across welcome, browse and cart abandonment, post-purchase, winback, launches, promotions, and other touchpoints.
• Own copy elements that drive email performance: subject lines, preview text, hooks, body copy, and CTAs.
• Write SMS/MMS copy that matches brand voice and customer-first approach.
• Adapt messaging for different audiences, segments, and lifecycle stages.
• Create mobile-friendly inbox content with clear hierarchy and strong opening hooks.
• Produce high-volume, high-quality copy across multiple brands using efficient workflows and AI.
• Develop and maintain distinct brand voices with consistent messaging across campaigns.
• Collaborate with Retention, Lifecycle, Design, and Creative teams to map copy to the intended email experience.
• Use performance insights to test and improve messaging, exploring new hooks and angles.
• Leverage AI in daily workflow while preserving human judgment in final copy.

Skills

Email copywriting

Lifecycle marketing

Direct-response copywriting

E-commerce copywriting

Brand voice adaptation

Tools

Klaviyo

Job description

Acentecom is seeking an experienced Email Copywriter to own high-performing email and SMS copy across the customer lifecycle. You’ll craft messaging that earns attention, builds trust, and drives action across campaigns, lifecycle flows, and multiple brand voices.

The role combines direct-response instincts with human, customer-first communication. You’ll produce content for campaigns and automated flows, while collaborating with Retention, Lifecycle, Design, and Creative teams to ensure a