D2C Email Marketing Copywriter

CrucialPoint; Los Angeles (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

CrucialPoint Agency in the US seeks a sharp D2C Email Marketing Copywriter to craft high-converting email flows, campaigns, and SMS sequences that reflect brand voice and drive revenue for fast-growing e-commerce brands.

You will collaborate with lifecycle strategists and designers, analyze A/B tests, and manage multiple client deliverables under tight deadlines in a fast-paced environment.

Qualifications

• 2+ years of proven D2C email marketing copywriting experience with performance results.
• Native-level written English with strong US consumer behavior knowledge.
• Strong understanding of retention metrics (CTR, open rates, conversions, revenue per recipient).
• Self-starter, highly organized, and able to work with minimal supervision.

Responsibilities

• Write high-converting email copy (flows, campaigns, SMS) for scale.
• Adapt voice and positioning across diverse brand identities.
• Collaborate with lifecycle strategists and designers to align copy with assets and goals.
• Analyze A/B testing data and performance metrics to refine copy strategies.
• Manage multiple client deliverables and hit tight deadlines in a fast-paced environment.

Skills

Copywriting

Email marketing

English (US)

Analytics

Tools

Klaviyo

Attentive

Job description

About CrucialPoint

CrucialPoint Agency is a precision retention marketing agency trusted by 7-, 8-, and 9-figure D2C brands. We specialize in email, SMS, loyalty, and lifecycle marketing. We move fast, hold ourselves to a high bar, and our team is lean by design.

The Role

We’re looking for a sharp, results-driven D2C Email Marketing Copywriter based in the US. You will craft high-converting email flows, campaigns, and SMS sequences that capture brand voice, engage subscribers, and directly drive revenue for high-growth e-commerce brands.

What You’ll Be Doing

• Writing high-converting email copy (automation flows, weekly campaigns, SMS, product launches) for scaling D2C brands.
• Quickly adapting voice, tone, and positioning across diverse brand identities.
• Partnering directly with lifecycle strategists and designers to align copy with visual assets and performance goals.
• Analyzing A/B testing data and performance metrics to continually refine and optimize copy strategies.
• Managing multiple client deliverables independently and consistently hitting tight deadlines in a fast-paced environment.

Must-Haves

• 2+ years of proven D2C email marketing copywriting experience for US brands (portfolio with performance results required).
• Native-level written and spoken English with a deep understanding of US consumer behavior and direct-response principles.
• Strong understanding of e-commerce retention metrics (CTR, open rates, conversions, revenue per recipient).
• Self-starter mentality—scrappy, resourceful, highly organized, and requiring minimal supervision.

Good-to-Haves

• Experience writing SMS copy alongside email sequences.
• Familiarity with Klaviyo, Attentive, or similar lifecycle platforms.