Lifecycle Email & App Marketing Specialist

TP-Link Systems Inc.; Irvine (CA); On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k plan

Bi-annual reviews

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. in the United States seeks a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue in the US market, handling lifecycle marketing, email campaigns, CRM initiatives, and in-app experiences in Tether and Deco apps.

The role requires hands-on experience with audience segmentation, analytics, and CRM platforms; familiarity with Klaviyo, HubSpot, Braze; and a focus on US consumer electronics.

Qualifications

• 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market.
• Experience with consumer electronics or DTC e-commerce is a plus.
• Hands-on CRM mastery with modern email/CRM platforms and advanced segmentation logic.

Responsibilities

• Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market and product launches.
• Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link's mobile app ecosystems (Tether & Deco) for US users.
• Drive awareness of app-exclusive features, firmware updates, and paid subscription services.

Skills

Lifecycle marketing

Email marketing

CRM management

Audience segmentation

Data analysis

Education

Bachelor's degree

Tools

Klaviyo

HubSpot

Braze

Job description

TP-Link Systems Inc. in the United States seeks a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue in the US market, handling lifecycle marketing, email campaigns, CRM initiatives, and in-app experiences in Tether and Deco apps.

The role requires hands-on experience with audience segmentation, analytics, and CRM platforms; familiarity with Klaviyo, HubSpot, Braze; and a focus on US consumer electronics.