Senior Lifecycle Marketing & CRM Growth Lead

TP-Link Systems Inc.; Irvine (CA); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Free snacks and drinks

Fully paid medical, dental, and vision

Contributions to 401k funds

Bi-annual reviews

Health and wellness benefits

Quarterly team-building events

Job summary

TP-Link Systems Inc. seeks a strategic Senior Manager of User Growth & Engagement to unlock value from one of the largest connected home databases.

You will unify user data across website, app, email, and retail data; automate lifecycle programs; and build community engagement to strengthen brand loyalty and insights. You’ll own revenue growth from the existing app user base through cross-selling and upselling, partnering with Product and Marketing to surface user insights and guide roadmaps.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or related field.
• 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries.
• Proven success activating and retaining large-scale user bases (1M+ users preferred) of in-app revenue growth.
• Hands-on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable. Salesforce Marketing Cloud, Klaviyo
• Experience managing multiple user databases or audience segments across different platforms simultaneously.
• Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity
• Strong technical capability in automation, segmentation, personalization, and complex customer journey design
• Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging
• Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices
• Experience managing community engagement platforms
• ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period
• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support
• Consumer electronics, IoT, or app-connected hardware experience a plus
• Preferred: Experience with behavioral copywriting principles for lifecycle optimization
• Preferred: Familiarity with data privacy regulations across multiple geographies
• Preferred: Excellent communicator able to turn user data into actionable business recommendations

Responsibilities

• Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
• Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
• Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
• Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
• Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
• Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
• Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
• Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
• Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Skills

CRM platforms

Emarsys

Braze

Iterable

Salesforce MC

Klaviyo

Lifecycle marketing

Data segmentation

Multi-channel campaigns

Privacy compliance

Team leadership

IoT/consumer electronics experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications/IS

Tools

Emarsys

Braze

Iterable

Salesforce Marketing Cloud

Klaviyo

CRM/CDP

Job description

TP-Link Systems Inc. seeks a strategic Senior Manager of User Growth & Engagement to unlock value from one of the largest connected home databases.

You will unify user data across website, app, email, and retail data; automate lifecycle programs; and build community engagement to strengthen brand loyalty and insights. You’ll own revenue growth from the existing app user base through cross-selling and upselling, partnering with Product and Marketing to surface user insights and guide roadmaps.