Lifecycle CRM Manager — Campaigns & Personalization

Socket.dev; San Diego (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Curology is seeking a CRM Manager - Contractor to strategize and execute high-performing lifecycle marketing campaigns across channels. You will own segmentation, messaging strategy, and hands-on build in Iterable, ensuring campaigns align with lifecycle goals and drive customer engagement.

You will also collaborate with Analytics and Engineering to establish dashboards, while providing clear input to designers and stakeholders throughout the campaign lifecycle.

Qualifications

• 5–7 years of CRM or lifecycle marketing experience, owning strategy, creative, and hands-on execution.
• Hands-on experience building campaigns in Iterable (preferred) or similar ESP (Klaviyo/Braze).
• Experience writing briefs and copy, giving actionable feedback to designers.

Responsibilities

• Develop segmentation and channel strategies for CRM campaigns, aligning with lifecycle goals.
• Write copy and brief designers; review creative to ensure brand and messaging consistency.
• Build and deploy campaigns in Iterable, including templates, audience application, and triggers.
• Monitor performance (open rate, CTR, conversions, revenue per send) and optimize campaigns.
• Collaborate with Analytics or Engineering to develop dashboards or data feeds into Iterable.

Skills

CRM / lifecycle marketing

Iterable

Copywriting

A/B testing

Analytics

Strategy

Communication

Education

Bachelor's degree preferred

Tools

Iterable

Klaviyo

Braze

Job description

Curology is seeking a CRM Manager - Contractor to strategize and execute high-performing lifecycle marketing campaigns across channels. You will own segmentation, messaging strategy, and hands-on build in Iterable, ensuring campaigns align with lifecycle goals and drive customer engagement.

You will also collaborate with Analytics and Engineering to establish dashboards, while providing clear input to designers and stakeholders throughout the campaign lifecycle.