Lifecycle & CRM Manager: Activation, Retention & Growth

inMusic; Cumberland (RI); On-site; USD 90,000 - 130,000; Full time

Job summary

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels to drive activation, engagement, retention, and revenue growth. This role owns lifecycle messaging across multiple brands and product categories, with senior-level consideration.

You will collaborate with product, e-commerce, analytics, content, engineering, and marketing teams in Cumberland, RI to implement scalable CRM programs that

Qualifications

• Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
• Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and customer insights into practical, measurable marketing actions.
• Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.
• Excellent project management, communication, and prioritization skills.
• Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous.

Responsibilities

• Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
• Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
• Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
• Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
• Mentor and support team members while helping establish scalable lifecycle marketing best practices.

Skills

CRM

Lifecycle marketing

Segmentation

Personalization

Automation

Performance measurement

Stakeholder management

Project management

Communication

Music technology interest

Job description

inMusic is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels to drive activation, engagement, retention, and revenue growth. This role owns lifecycle messaging across multiple brands and product categories, with senior-level consideration.

You will collaborate with product, e-commerce, analytics, content, engineering, and marketing teams in Cumberland, RI to implement scalable CRM programs that