CRM & Lifecycle Growth Lead - Ecommerce

inMusic Brands, Inc.; Cumberland (RI); On-site; USD 85,000 - 120,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across the inMusic ecosystem.

You will own lifecycle messaging across email, web, in-product, and related channels to drive activation, engagement, retention, and revenue growth. The role requires CRM expertise, data-driven decision making, and the ability to collaborate with product, ecommerce, analytics, content, engineering, and marketing teams.

Qualifications

• Experience leading CRM/lifecycle marketing programs for ecommerce, subscriptions, software or customer-centric businesses.
• Strong segmentation, journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and insights into actionable marketing actions.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Define and execute lifecycle marketing strategies to improve activation, engagement, retention, and LTV.
• Build and optimize customer journeys across email, web, in-app, and related channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks.
• Partner with product, ecommerce, analytics, content, engineering, and marketing teams.
• Analyze campaign and customer performance to identify optimization, cross-sell, and retention opportunities.
• Improve CRM tooling, data quality, automation capabilities, and lifecycle processes.
• Mentor and support team members and establish scalable lifecycle marketing practices.

Skills

CRM strategy

Lifecycle marketing

Customer segmentation

Personalization

Marketing automation

Stakeholder management

Project management

Communication

Cross-functional collaboration

Job description

inMusic Brands, Inc. is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across the inMusic ecosystem.

You will own lifecycle messaging across email, web, in-product, and related channels to drive activation, engagement, retention, and revenue growth. The role requires CRM expertise, data-driven decision making, and the ability to collaborate with product, ecommerce, analytics, content, engineering, and marketing teams.