Customer Lifecycle & CRM Manager

inMusic Brands, Inc.; Cumberland (RI); On-site; USD 85,000 - 120,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across the inMusic ecosystem.

You will own lifecycle messaging across email, web, in-product, and related channels to drive activation, engagement, retention, and revenue growth. The role requires CRM expertise, data-driven decision making, and the ability to collaborate with product, ecommerce, analytics, content, engineering, and marketing teams.

Qualifications

• Experience leading CRM/lifecycle marketing programs for ecommerce, subscriptions, software or customer-centric businesses.
• Strong segmentation, journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and insights into actionable marketing actions.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Define and execute lifecycle marketing strategies to improve activation, engagement, retention, and LTV.
• Build and optimize customer journeys across email, web, in-app, and related channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks.
• Partner with product, ecommerce, analytics, content, engineering, and marketing teams.
• Analyze campaign and customer performance to identify optimization, cross-sell, and retention opportunities.
• Improve CRM tooling, data quality, automation capabilities, and lifecycle processes.
• Mentor and support team members and establish scalable lifecycle marketing practices.

Skills

CRM strategy

Lifecycle marketing

Customer segmentation

Personalization

Marketing automation

Stakeholder management

Project management

Communication

Cross-functional collaboration

Job description

Customer Lifecycle & CRM Manager

Department: Ecommerce, Web & Digital Marketing

Employment Type: Full Time

Location: Cumberland, RI

Description

We are seeking a Customer Lifecycle & CRM Manager to help define and execute customer lifecycle marketing strategies across the inMusic ecosystem. This role owns lifecycle messaging programs across email, web, in-product, and related channels, helping drive customer activation, engagement, retention, adoption, and revenue growth. The ideal candidate combines CRM expertise, customer insight, experimentation, and data-driven decision making to create effective customer journeys across multiple brands and product categories. We are willing to consider senior level candidates for this position.

What You'll Do

• Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.
• Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.
• Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.
• Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.
• Mentor and support team members while helping establish scalable lifecycle marketing best practices.

What You Bring

• Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.
• Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.
• Ability to translate data and customer insights into practical, measurable marketing actions.
• Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.
• Excellent project management, communication, and prioritization skills.
• Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous.

Why Join Us

• Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
• Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
• Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.