Lifecycle & CRM Manager

Zipline; San Francisco (CA); On-site; USD 120,000 - 165,000; Full time

Job summary

Zipline is seeking an experienced Lifecycle Marketing Manager to lead customer campaigns across email, push, SMS, and in-app messaging. You will design high-impact journeys that activate users, drive repeat purchases, and maximize long-term value.

You will build briefs, audience strategies, journey logic, testing plans, and execution timelines while collaborating with Analytics, Data Science, and cross-functional teams to optimize performance and scale automation.

Qualifications

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field.
• Strong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices.
• Excellent communication and collaboration skills across marketing, commercial, creative, and analytical teams.
• Experience with Braze or a comparable platform.

Responsibilities

• Plan and execute customer campaigns across email, push, SMS, and in-app messaging
• Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value
• Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines
• Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities
• Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard
• Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns
• Expand testing, automation, personalization, and operational efficiency across the lifecycle program

Skills

Lifecycle marketing

CRM

Retention marketing

Growth marketing

Campaign measurement

Audience segmentation

Personalization

Experimentation

Project management

Cross-functional collaboration

Communication

Tools

Braze

Job description

• Plan and execute customer campaigns across email, push, SMS, and in-app messaging
• Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value
• Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines
• Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities
• Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard
• Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns
• Expand testing, automation, personalization, and operational efficiency across the lifecycle program

Strong communication and collaboration skills across marketing, commercial, creative, and analytical teamsExperience with Braze or a comparable customer engagement platformComfort operating in fast-moving, ambiguous environments while balancing multiple business priorities7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related fieldStrong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practicesStrong project management skills with the ability to manage multiple campaigns and stakeholders simultaneouslyExperience executing both automated customer journeys and business-driven campaignsExcellent attention to detail and a high bar for executionHands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging