CRM Manager

Lever, Inc.; United States; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work setup

401(k) plan with employer match

Health, dental, vision, and life/dis/

Internal mobility program

Job summary

Crypto.com is looking for a CRM Manager to lead cross-channel lifecycle marketing across product verticals. You will own retention, onboarding, engagement, and usage metrics through email, push, in-app, and web channels.

Collaboration with Marketing, Product, Creative, Legal, Compliance, and MarTech is essential to deliver timely, compliant campaigns. The role emphasizes ownership of segmentation, automation, and data-driven decision making, with a focus on personalization and AI-assisted

Qualifications

• 4+ years in CRM, lifecycle or retention marketing.
• Experience designing multi-channel campaigns across email, push, in-app.
• Familiarity with CRM tech stack, data flows and automation.

Responsibilities

• Own lifecycle CRM strategy across product verticals and channels.
• Design end-to-end marketing automation from segmentation to delivery and iteration.
• Develop CRM tech stack ownership, data integrations, and real-time event pipelines.
• Collaborate with MarTech, Product, and Legal to ensure compliant, data-driven campaigns.
• Write/maintain HTML/CSS for emails and in-browser templates.
• Leverage AI tools to enhance personalization and send-time optimization.
• Analyze campaign performance and translate insights into actions.
• Drive platform engagement metrics (DAU/MAU, usage, transactions).

Skills

CRM Strategy

Lifecycle Marketing

Growth & Retention

Braze

HTML/CSS (Email)

REST APIs

SQL

AI in CRM

Cross-functional Collaboration

Campaign Analytics

Tools

Braze

CRM Platforms

Job description

Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across our product verticals. Key functions will include driving platform retention, engagement, onboarding, and usage metrics, via channels including but not limited to push notifications, email, in-app etc.

The CRM Manager will work closely with Marketing, Product, Creative, Legal, Compliance, and MarTech teams to deliver campaigns that are timely, compliant, and audience-right. The CRM Manager must demonstrate a deep understanding of the company's products and the customer lifecycle, identify consumer touchpoints, and develop actionable strategies to meet business objectives and customers' needs. The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, embrace AI as a force multiplier, and be capable of managing multiple projects and workstreams simultaneously in a fast-moving, cross-functional environment.

Responsibilities

• Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
• Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
• Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
• Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
• Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
• Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
• Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
• Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
• Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
• Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
• Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).

Requirements

• Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
• Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.
• Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.
• Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
• Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
• Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.
• Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.
• Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
• Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
• Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.
• Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
• Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.

$80,000 - $120,000 a year

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Work Flexibility Adoption. Flexi-work hour and hybrid set-up

Aspire career alternatives through us - our internal mobility program offers employees a new scope.

Are you ready to kickstart your future with us?

Benefits

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

401(k) plan with employer match

Eligible for company-sponsored group health, dental, vision, and life/disability insurance

Work Flexibility Adoption. Flexi-work hour and hybrid set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.

Crypto.comis an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.