Lifecycle CRM Manager | AI-Driven Engagement & Growth

Lever, Inc.

United States

Hybrid

USD 80,000 - 120,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work setup

401(k) plan with employer match

Health, dental, vision, and life/dis/

Internal mobility program

Job summary

Crypto.com is looking for a CRM Manager to lead cross-channel lifecycle marketing across product verticals. You will own retention, onboarding, engagement, and usage metrics through email, push, in-app, and web channels.

Collaboration with Marketing, Product, Creative, Legal, Compliance, and MarTech is essential to deliver timely, compliant campaigns. The role emphasizes ownership of segmentation, automation, and data-driven decision making, with a focus on personalization and AI-assisted

Qualifications

4+ years in CRM, lifecycle or retention marketing.
Experience designing multi-channel campaigns across email, push, in-app.
Familiarity with CRM tech stack, data flows and automation.

Responsibilities

Own lifecycle CRM strategy across product verticals and channels.
Design end-to-end marketing automation from segmentation to delivery and iteration.
Develop CRM tech stack ownership, data integrations, and real-time event pipelines.
Collaborate with MarTech, Product, and Legal to ensure compliant, data-driven campaigns.
Write/maintain HTML/CSS for emails and in-browser templates.
Leverage AI tools to enhance personalization and send-time optimization.
Analyze campaign performance and translate insights into actions.
Drive platform engagement metrics (DAU/MAU, usage, transactions).