CRM Architect for Crypto Lifecycle & Personalization

Lever, Inc.; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle communications across product verticals, including email, push, and in-app messaging. You will own the CRM strategy, drive engagement, onboarding, and usage metrics, and partner with Marketing, Product, Creative, Legal, Compliance, and MarTech to ensure timely, compliant campaigns.

The ideal candidate will have 4–6 years in CRM roles, hands-on Braze experience, HTML/CSS proficiency for emails, and a strong analytical mindset.

Qualifications

• 4–6 years in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
• Hands-on experience with Braze; building, QAing, and optimizing campaigns directly in the tool.
• Technical proficiency in HTML/CSS for email and in-browser messages; responsive design experience.
• Familiarity with REST APIs and data integrations; collaborate with MarTech/engineers.
• Strong command of CRM setup and operations: segmentation, channel logic, data integration, automation.
• Analytical proficiency in campaign performance; comfort with BI tools; SQL a plus.
• Interest in applying AI tools to CRM workflows: personalization, send-time optimization.
• Lifecycle marketing best practices: personalization, journey design, attribution.
• Strong organizational and cross-functional communication skills.
• Knowledge of digital assets, cryptocurrency, and Web3 is preferred.
• Experience in regulated industries is a strong advantage.

Responsibilities

• Own lifecycle CRM strategy across product verticals to drive engagement, retention, onboarding, and reactivation.
• Design end-to-end marketing automation across email, push, in‑app, and in-browser channels.
• Develop ownership of CRM tech stack: segmentation, channel config, data flows, automation.
• Collaborate with MarTech to build API triggers, data integrations, and real-time pipelines.
• Write and maintain HTML/CSS for email and in-browser templates with responsive design.
• Leverage customer data to craft personalized experiences and expand product usage.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution.
• Utilize AI/ML tools to enhance personalization and optimize send times.
• Own campaign reporting and translate data into actionable insights for timing, segmentation, and channel mix.
• Collaborate with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies.
• Coordinate with regional legal/compliance teams to ensure CRM activities comply with regulations.
• Develop engagement strategies like gamification and rewards to boost platform stickiness and key metrics.

Skills

CRM strategy

Lifecycle marketing

A/B testing

Personalization

Campaign analytics

Cross-functional work

Data-driven decisions

Communication

AI in marketing

Regulated industry awareness

Tools

Braze

HTML/CSS

REST APIs

SQL

BI tools

Job description

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle communications across product verticals, including email, push, and in-app messaging. You will own the CRM strategy, drive engagement, onboarding, and usage metrics, and partner with Marketing, Product, Creative, Legal, Compliance, and MarTech to ensure timely, compliant campaigns.

The ideal candidate will have 4–6 years in CRM roles, hands-on Braze experience, HTML/CSS proficiency for emails, and a strong analytical mindset.