Lifecycle & CRM Growth Lead

Care.com; Dallas (TX); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Care.com is seeking a Marketing Manager II for Lifecycle & CRM Strategy to own end-to-end lifecycle across email, push, SMS, in-app, and embedded messaging, driving engagement and revenue. You will advance campaigns with data-driven insights and collaborate across teams.

The role requires 5+ years in lifecycle/CRM, strong project management, and fluency with Tableau/Amplitude. Hybrid in Dallas; BA/BS and Iterable/Braze experience are expected.

Qualifications

• 5+ years of lifecycle, CRM or retention marketing experience from conception to execution.
• Strong project management and cross-functional collaboration across teams.
• Ability to present findings clearly to leadership and stakeholders.
• Hands-on with data reporting platforms such as Tableau or Amplitude.
• Experience with marketing automation tools like Iterable or Braze.
• BA/BS degree required.

Responsibilities

• Own the lifecycle marketing strategy for journeys across email, push, SMS, in-app, and embedded messaging.
• Lead campaign launches to leadership and post-launch analyses with actionable takeaways.
• Maintain up-to-date journey maps and snapshots of performance across audiences.
• Design iterative experimentation plans for 20+ journeys to optimize targeting.
• Collaborate with Product and Engineering on data requirements and technical needs.

Skills

Lifecycle marketing

CRM strategy

Data-driven decision making

Cross-functional collaboration

Communication to leadership

Agile / test-and-learn mindset

Project management

Education

BA/BS degree

Tools

Tableau

Amplitude

Iterable

Braze

Snowflake

Job description

Care.com is seeking a Marketing Manager II for Lifecycle & CRM Strategy to own end-to-end lifecycle across email, push, SMS, in-app, and embedded messaging, driving engagement and revenue. You will advance campaigns with data-driven insights and collaborate across teams.

The role requires 5+ years in lifecycle/CRM, strong project management, and fluency with Tableau/Amplitude. Hybrid in Dallas; BA/BS and Iterable/Braze experience are expected.