Lifecycle Content & Conversion Lead

athenahealth; North Carolina; Hybrid; USD 74,000 - 126,000; Full time

Benefits offered by this job

Commuter support

Tuition assistance

Employee assistance program

Job summary

athenahealth is seeking a Manager, Content Lifecycle & Conversion to drive full-funnel content strategy across email, web, and paid channels. The role blends strategic oversight with hands-on execution to design messaging frameworks and content systems guiding prospects through the buying journey.

Based in a hybrid environment with one day in the office, the role reports to the Director of Content Strategy and collaborates with marketing operations, demand generation, and paid media teams to

Qualifications

• 5–7 years of content marketing experience focusing on email lifecycle, landing pages and paid content strategy in a B2B environment.
• Proven experience designing email nurture architecture and sequence logic.
• Strong knowledge of paid media targeting and audience segmentation.
• Experience managing freelance writers and maintaining brand voice at scale.
• Ability to operate with limited creative direction and generate briefs independently.

Responsibilities

• Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
• Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
• Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
• Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
• Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
• Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
• Analyze existing page content for funnel alignment, search visibility, and conversion readiness.
• Collaborate with web production and creative teams on content specifications before design begins.
• Develop and maintain messaging frameworks for paid creative campaigns.
• Audit and improve existing content for effectiveness and alignment with strategic goals.
• Support newsletter strategy and content execution as part of the lifecycle email program.
• Manage freelance budget and production timelines in partnership with content operations.
• Contribute to the overall content strategy and execution across various platforms.
• Advocate for necessary changes to enhance content performance and user experience.

Skills

Content marketing

Email lifecycle

Landing pages

Paid media strategy

SEO / CRO

Tools

Marketing automation platforms

Web CMS

Analytics tools

Job description

athenahealth is seeking a Manager, Content Lifecycle & Conversion to drive full-funnel content strategy across email, web, and paid channels. The role blends strategic oversight with hands-on execution to design messaging frameworks and content systems guiding prospects through the buying journey.

Based in a hybrid environment with one day in the office, the role reports to the Director of Content Strategy and collaborates with marketing operations, demand generation, and paid media teams to