Content Lifecycle & Conversion Strategist

Athenahealth India; United States; Hybrid; USD 74,000 - 126,000; Full time

Benefits offered by this job

Commuter support

Tuition assistance

Employee resource groups

Collaborative workspaces

Dog-friendly offices

Job summary

athenahealth is seeking a Manager, Content Lifecycle & Conversion to lead full-funnel content strategy across email, paid media, web and webinars. Based in a hybrid work environment, the role partners with the Director of Content Strategy to design messaging frameworks and content systems that guide prospects through the buying journey.

The ideal candidate has 5–7 years in B2B content marketing, expertise in email nurture, landing pages, paid campaigns, and experience managing freelance writers;

Qualifications

• 5–7 years of content marketing experience in a B2B environment.
• Experience designing email nurture architecture and sequence logic.
• Strong knowledge of paid media targeting and audience segmentation.
• Experience managing freelance writers and maintaining brand voice at scale.
• Familiarity with marketing automation platforms and web CMS environments.
• Deep understanding of SEO, UX, and CRO principles.

Responsibilities

• Design and own the content strategy for lifecycle email programs, including sequencing logic and CTA architecture.
• Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
• Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
• Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
• Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
• Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
• Analyze existing page content for funnel alignment, search visibility, and conversion readiness.

Skills

Email lifecycle

Content marketing

Paid media

SEO & CRO

Freelance writing

Marketing automation

Web CMS

B2B SaaS

Healthcare tech

Tools

CMS platforms

Marketing automation tools

SEO tools

Job description

athenahealth is seeking a Manager, Content Lifecycle & Conversion to lead full-funnel content strategy across email, paid media, web and webinars. Based in a hybrid work environment, the role partners with the Director of Content Strategy to design messaging frameworks and content systems that guide prospects through the buying journey.

The ideal candidate has 5–7 years in B2B content marketing, expertise in email nurture, landing pages, paid campaigns, and experience managing freelance writers;