Manager, B2B Content Lifecycle & Conversion

Athenahealth India; United States; On-site; USD 74,000 - 126,000; Full time

Benefits offered by this job

Commuter support

Tuition assistance

Employee resource groups

Collaborative workspaces

Dog-friendly offices

Job summary

athenahealth is seeking a Manager, Content Lifecycle & Conversion to lead full-funnel content strategy across email, paid media, web and webinars. Based in a hybrid work environment, the role partners with the Director of Content Strategy to design messaging frameworks and content systems that guide prospects through the buying journey.

The ideal candidate has 5–7 years in B2B content marketing, expertise in email nurture, landing pages, paid campaigns, and experience managing freelance writers;

Qualifications

• 5–7 years of content marketing experience in a B2B environment.
• Experience designing email nurture architecture and sequence logic.
• Strong knowledge of paid media targeting and audience segmentation.
• Experience managing freelance writers and maintaining brand voice at scale.
• Familiarity with marketing automation platforms and web CMS environments.
• Deep understanding of SEO, UX, and CRO principles.

Responsibilities

• Design and own the content strategy for lifecycle email programs, including sequencing logic and CTA architecture.
• Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
• Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
• Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
• Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
• Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
• Analyze existing page content for funnel alignment, search visibility, and conversion readiness.

Skills

Email lifecycle

Content marketing

Paid media

SEO & CRO

Freelance writing

Marketing automation

Web CMS

B2B SaaS

Healthcare tech

Tools

CMS platforms

Marketing automation tools

SEO tools

Job description

JOB TITLE: Manager, Content Lifecycle & Conversion

Position Summary: The Manager, Content Lifecycle & Conversion is a dynamic full-funnel content strategist responsible for driving athenahealth's demand generation across various channels, including email, paid media, web, and webinars. This role requires a blend of strategic judgment and executional expertise, enabling the candidate to design content systems and develop messaging frameworks that effectively guide prospects through the buying journey. Based in a hybrid work environment, this position requires one day per week in the office and reports to the Director of Content Strategy.

About the Team:

The Content Marketing team is dedicated to enhancing athenahealth's demand generation efforts through innovative content strategies. They collaborate closely with marketing operations, demand generation, and paid media teams to ensure alignment and effectiveness in messaging. The team utilizes various tools and systems to optimize content performance and drive engagement across multiple platforms.

Essential Job Responsibilities:

• Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
• Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
• Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
• Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
• Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
• Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
• Analyze existing page content for funnel alignment, search visibility, and conversion readiness.

Additional Job Responsibilities:

• Collaborate with web production and creative teams on content specifications before design begins.
• Develop and maintain messaging frameworks for paid creative campaigns.
• Audit and improve existing content for effectiveness and alignment with strategic goals.
• Support newsletter strategy and content execution as part of the lifecycle email program.
• Manage freelance budget and production timelines in partnership with content operations.
• Contribute to the overall content strategy and execution across various platforms.
• Advocate for necessary changes to enhance content performance and user experience.

Expected Education & Experience:

• 5–7 years of content marketing experience with a focus on email lifecycle, landing page, and paid content strategy in a B2B environment.
• Proven experience in designing email nurture architecture and determining sequence logic.
• Strong knowledge of paid media targeting and audience segmentation.
• Experience managing freelance writers and maintaining brand voice at scale.
• Ability to operate with limited creative direction and generate briefs independently.
• Preferred experience in healthcare technology or B2B SaaS environments.
• Familiarity with marketing automation platforms and web CMS environments.
• Deep understanding of SEO, UX, and CRO principles and their impact on content performance.

Expected Compensation

Expected Compensation $74,000 - $126,000 The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision:

In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture:

Our talentedemployees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment:

Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborativeworkspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility.
• While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,full‑time.
• With consistent communication and digital collaboration tools, athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
• We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers https://www.athenahealth.com/careers/equal-opportunity United by our mission and driven by our entrepreneurial spirit, our work at athenahealth is collaborative, transformative, and above all, it’s meaningful.

Our employees take pride in using technology and data‑driven insights to inspire changes that will make the U.S. healthcare system better for everyone, including your friends, family and maybe even you.