Licensing & Brand Growth Associate - Consumer Products

Mattel, Inc.; El Segundo (CA); Hybrid; USD 92,000 - 115,000; Full time

Job summary

Mattel, Inc. in the UCANZ region is seeking a Sr Associate, Consumer Products to manage an assigned portfolio of licensees and execute licensing plans, driving growth while ensuring brand standards and business objectives.

You will lead day-to-day licensee relationships, coordinate product development and retail execution, and collaborate with Marketing, Sales, Finance, Legal and Product Development to deliver licensed consumer products.

Qualifications

• Marketing degree or related tertiary qualification.
• 3+ years' experience in consumer products, licensing, Apparel, retail or similar commercial environment.
• Experience managing relationships with external partners, licensees or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• Strong commercial acumen with ability to analyse sales, royalty and market data to identify opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• Strong communication, stakeholder management and negotiation skills.
• Excellent organisational and project management skills with ability to manage multiple priorities.
• Experience within consumer products, entertainment or licensing industry is advantageous.
• Understanding of the UCANZ retail environment is desirable.
• Strong ability to work in a fast-paced environment and pivot as needed.
• Demonstrate awareness of current market trends and an interest in consumer products.

Responsibilities

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations.
• Support onboarding of new licensing partners.
• Contribute to end-to-end licensing lifecycle from opportunity to launch and ongoing partner management.
• Coordinate product development activities to meet brand standards, consumer needs and objectives.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and opportunities with regular reporting.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.
• Research, identify and pitch new category opportunities and prospective licensees with brand pitches.

Skills

Marketing degree

Licensing experience

Partner management

Cross-functional

Negotiation skills

Project management

Communication skills

Organisational skills

Industry experience

UCANZ retail knowledge

Adaptability

Market trends awareness

Education

Marketing/Business degree or other relevant tertiary qualification

Job description

Mattel, Inc. in the UCANZ region is seeking a Sr Associate, Consumer Products to manage an assigned portfolio of licensees and execute licensing plans, driving growth while ensuring brand standards and business objectives.

You will lead day-to-day licensee relationships, coordinate product development and retail execution, and collaborate with Marketing, Sales, Finance, Legal and Product Development to deliver licensed consumer products.