Sr Associate, Consumer Products - UCANZ

Mattel, Inc.; El Segundo (CA); Hybrid; USD 92,000 - 115,000; Full time

Job summary

Mattel, Inc. in the UCANZ region is seeking a Sr Associate, Consumer Products to manage an assigned portfolio of licensees and execute licensing plans, driving growth while ensuring brand standards and business objectives.

You will lead day-to-day licensee relationships, coordinate product development and retail execution, and collaborate with Marketing, Sales, Finance, Legal and Product Development to deliver licensed consumer products.

Qualifications

• Marketing degree or related tertiary qualification.
• 3+ years' experience in consumer products, licensing, Apparel, retail or similar commercial environment.
• Experience managing relationships with external partners, licensees or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• Strong commercial acumen with ability to analyse sales, royalty and market data to identify opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• Strong communication, stakeholder management and negotiation skills.
• Excellent organisational and project management skills with ability to manage multiple priorities.
• Experience within consumer products, entertainment or licensing industry is advantageous.
• Understanding of the UCANZ retail environment is desirable.
• Strong ability to work in a fast-paced environment and pivot as needed.
• Demonstrate awareness of current market trends and an interest in consumer products.

Responsibilities

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations.
• Support onboarding of new licensing partners.
• Contribute to end-to-end licensing lifecycle from opportunity to launch and ongoing partner management.
• Coordinate product development activities to meet brand standards, consumer needs and objectives.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and opportunities with regular reporting.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.
• Research, identify and pitch new category opportunities and prospective licensees with brand pitches.

Skills

Marketing degree

Licensing experience

Partner management

Cross-functional

Negotiation skills

Project management

Communication skills

Organisational skills

Industry experience

UCANZ retail knowledge

Adaptability

Market trends awareness

Education

Marketing/Business degree or other relevant tertiary qualification

Job description

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

The Sr Associate, Consumer Products will support the growth of Mattel's Consumer Products business across UCANZ by managing an assigned portfolio of licensees and executing licensing plans. Working closely with internal and external partners, this role contributes to commercial growth by managing licensee relationships, supporting the end-to-end licensing lifecycle, and ensuring licensed products are delivered in line with Mattel's brand standards and business objectives.

The role is responsible for the day-to-day management of assigned Apparel licensee partnerships, identifying commercial opportunities, coordinating product development and retail execution, and collaborating cross-functionally to deliver successful licensed consumer products.

What Your Impact Will Be

Business & Licensing Execution

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations to the Manager.
• Support the identification, evaluation and onboarding of new licensing partners.
• Contribute to the end-to-end licensing lifecycle including opportunity identification, business case development, negotiations, product development, launch and ongoing partner management.
• Coordinate product development activities to ensure products meet Mattel brand standards, consumer needs and commercial objectives.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and commercial opportunities, providing regular reporting and recommendations.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.
• Research, identify, and pitch new category opportunities and prospective licensees. Prepare brand pitch and marketing presentations for external potential and existing licensees.

Licensee Account Management

• Manage the day-to-day relationship with an assigned portfolio of licensees, acting as the primary business contact. Maintain regular communication with key partners to understand performance, trend, competitive landscape, white space opportunities, and resolve any issues.
• Conduct regular business reviews to understand business performance against forecasts, commercial objectives and royalty expectations.
• Identify opportunities to expand existing partnerships and drive incremental growth.
• Support the onboarding and integration of new licensees.
• Monitor sales performance and provide updated forecasts as part of quarterly business reviews.
• Prepare regular updates on business performance, opportunities and commercial risks.
• Manage production samples process and storage in office, coordinate sample needs with licensees and cross-functional partners (trade shows, product displays, etc.)

Retail & Product Development

• Partner with licensees to develop retail programs that support Mattel's brand and retail strategies.
• Work with Sales, Marketing and Franchise teams to identify product opportunities and support commercial execution.
• Coordinate product development and creative approval processes to maintain brand integrity.
• Support retailer engagement alongside Consumer Products leadership where appropriate.

Marketing Plans

• Partner closely with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal and Product Design teams to deliver integrated licensing plans.

What We’re Looking For

• Marketing/Business degree or other relevant tertiary qualification.
• 3+ years' experience in consumer products, licensing, Apparel , retail or another relevant commercial environment.
• Experience managing relationships with external partners, licensees or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• Strong commercial acumen with the ability to analyse analeany sales, royalty and market data to identify business opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• Strong communication, stakeholder management and negotiation skills.
• Excellent organisationalorganizational and project management skills with the ability to manage multiple priorities.
• Experience within the consumer products, entertainment or licensing industry is advantageous.
• Understanding of the UCANZ retail environment is desirable.
• Strong ability to work in a fast-paced environment and ability to pivot on tasks as needed.
• Demonstrate awareness of current market trends and an interest in consumer products.

KEY CHARACTERISTICS

• Positive attitude.
• Commercially curious with a growth mindset.
• Strong relationship-building and influencing skills.
• Collaborative and team-oriented.
• Proactive and solutions-focused.
• Strong analytical and problem-solving capability.
• High attention to detail and organisationalorganizational skills.
• Demonstrates ownership and accountability within their area of responsibility.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.

Also, interested in signing up for job alerts? Do so here!

How We Work

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $92,000 and $115,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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